Marketing Executive
Improvians Engineering Services · Mumbai, Maharashtra, India
Apply & track with Apply EdgeMarketing Executive | Improvians Improvians is looking for a Marketing Executive to help grow our B2B engineering services business and strengthen our presence in global markets.
Key Responsibilities
- Develop and execute marketing campaigns * Create marketing content, presentations and sales collateral * Generate leads and manage client outreach and follow-ups * Manage LinkedIn and other digital marketing activities * Conduct market and competitor research to support marketing and sales * Support proposals and business development activities * Maintain CRM and marketing records and track campaign performance * Attend relevant events, meetings and networking opportunities * Work closely with engineering and management teams on marketing initiatives * Research new markets, industries and customer segments where our existing capabilities can be leveraged * Explore opportunities for new services, products or software that Improvians could develop and commercialize What We Are Looking For: * Bachelor’s degree in Marketing, Business, Engineering or a related field * 1–3 years of experience preferred * Strong communication, research and presentation skills * Good understanding of B2B marketing and lead generation * Good business and analytical thinking * Ability to work independently and take ownership * Experience with CRM and digital marketing tools is a plus * Engineering, technology or product development experience is an advantage 📍 Malad West | Full-time | On-site