Marketing Executive
TripsSource · Dubai, United Arab Emirates
Apply & track with Apply EdgeLocation: DubaiAbout the RoleWe are looking for a creative, proactive, and results-driven Marketing Executive to develop and execute marketing initiatives across our brands, products, and distribution channels.You will be responsible for increasing brand awareness, promoting new tours and experiences, managing online product listings, coordinating marketing campaigns, and strengthening relationships with travel agents, media partners, and industry stakeholders.The ideal candidate combines digital marketing, content creation, product promotion, public relations, and strong communication skills, with a passion for travel and tourism.Your ResponsibilitiesMarketing & Brand DevelopmentDevelop and execute marketing strategies across multiple brands and marketsPlan and manage digital marketing campaigns across relevant platformsCreate marketing materials, newsletters, promotional content, and presentationsSupport SEO, email marketing, social media, and content marketing initiativesConduct market research and competitor analysis to identify growth opportunitiesEnsure consistent brand positioning and messaging across all marketing channelsProduct Launches & Online DistributionUpload, publish, and manage tours and experiences across company websites, booking platforms, and Online Travel Agencies (OTAs)Ensure product descriptions, images, pricing, inclusions, and other listing information are accurate and engagingCoordinate the marketing launch of new tours, experiences, and destinationsPrepare product announcements, promotional materials, and launch campaignsCommunicate new tour and experience releases to travel agents, distribution partners, and industry contactsMaintain updated product information and marketing materials for B2B and B2C distributionCollaborate with Product and Operations teams to ensure products are ready for publication and promotionPublic Relations & MediaDevelop press releases and media announcements for new products, company developments, and brand initiativesBuild and maintain relationships with journalists, travel publications, bloggers, and media representativesCoordinate with media partners to secure editorial coverage and promotional opportunitiesIdentify opportunities for interviews, features, partnerships, and industry exposureSupport influencer collaborations, familiarisation trips, and media visitsMonitor media coverage and evaluate public relations activitiesPerformance & GrowthMonitor marketing performance, website traffic, engagement, and conversionsAnalyse campaign results and recommend improvementsSupport lead generation and customer acquisition initiativesCoordinate marketing activities with Sales, Product, and other departmentsPrepare regular marketing reports and performance updatesIdentify opportunities to increase product visibility, bookings, and revenueYour ProfilePrevious experience in marketing, digital marketing, tourism marketing, public relations, or a comparable roleStrong written and verbal communication skillsExcellent English copywriting and content creation abilitiesExperience managing marketing campaigns and digital contentUnderstanding of social media, SEO, email marketing, and online advertisingAbility to create professional marketing materials and press releasesStrong organisational skills and attention to detailExperience working with websites, content management systems, and digital platformsCommercial mindset with an understanding of product promotion and customer acquisitionAbility to manage multiple brands, projects, and deadlinesCreative, proactive, and comfortable working independentlyFluent English; additional languages are an advantage