Marketing Executive

Job SummaryThe Marketing Executive will support the development and implementation of marketingactivities to enhance brand awareness, improve product visibility, and strengthen marketpresence. The role involves coordinating promotional campaigns, supporting trade marketinginitiatives, conducting market research, and working closely with the sales team to achievebusiness goals.Key Responsibilities● Implement marketing campaigns, promotional programs, and brand awareness activitiesin line with approved marketing plans.● Coordinate the development and distribution of branding materials, merchandising tools,and point-of-sale displays.● Conduct market research to understand customer preferences, market trends, andemerging business opportunities.● Collaborate with the sales team to plan and execute market activations, promotionalevents, and retail engagement activities.● Monitor competitor pricing, promotional offers, product positioning, and other marketdevelopments.● Prepare regular marketing reports and evaluate campaign performance againstestablished objectives.● Assist in new product launches, exhibitions, promotional events, and trade marketingprograms.● Ensure marketing activities are executed on schedule and within approved budgets.● Coordinate with external agencies, suppliers, and service providers to ensure the timelydelivery of marketing materials and services.● Support digital marketing activities, including social media promotions, onlinecampaigns, and content coordination, where required.● Monitor the effectiveness of promotional activities and recommend improvements toincrease customer engagement and brand visibility.● Maintain proper records of marketing activities, campaign expenses, and promotionalmaterials.Qualifications and Requirements● Bachelor's degree in Marketing, Business Administration, or a related field.● Minimum of 2–3 years of relevant marketing experience, preferably in the FMCGindustry.● Basic understanding of brand management, trade marketing, promotional campaigns,and market research.● Familiarity with digital marketing platforms and social media campaigns is an addedadvantage.● Strong communication, coordination, organizational, and analytical skills.● Ability to manage multiple assignments, meet deadlines, and work collaboratively withcross-functional teams.● Willingness to travel for market visits, promotional events, and field marketing activities when required.