Marketing Executive

Company DescriptionApple Edibles and Logistics Pvt Ltd. is in the process of food processing & manufacturing. It has setup its new factory at Khopoli near Mumbai. Apple Edibles and Logistics Pvt Ltd. is the owner of Euforia (www.euforiapasta.com) and Firo (www.firofoods.com) brands.We are looking for a proactive and organised Marketing Executive to support and execute marketing initiatives across our brands. We operate in a fast-paced environment where agility, speed and adaptability are essential. The ideal candidate should be open to new ideas, comfortable taking on diverse responsibilities, must be willing to learn, travel if required, experiment and adapt as the business grows.Key ResponsibilitiesSocial Media & Content CoordinationCoordinate with the social media team on day-to-day activities, content calendars, creatives, and campaign executionEnsure timely delivery of content and alignment with the brand's marketing objectivesCoordinate feedback, approvals, and revisions between internal teams and the agencyNew Product LaunchesAssist in planning and executing new product launches from concept to marketCoordinate with cross-functional teams to ensure launch timelines and deliverables are metDevelop product communication, marketing collaterals, and launch plansPackaging & BrandingCoordinate packaging design and development with design agencies and internal teamsEnsure packaging artwork, product information, and branding elements are accurate and consistentManage feedback, revisions, approvals, and print-ready filesMarketing Decks & PresentationsCreate and update marketing presentations, brand decks, product catalogues, and sales presentationsPrepare presentations for internal reviews, business meetings, and external stakeholdersOrganise product information, campaign concepts, and brand communication into clear, engaging decksMarketing CampaignsAssist in planning and executing marketing campaigns across digital and offline channels.Coordinate with agencies, vendors, and internal teams to ensure smooth campaign execution.Track campaign timelines, budgets, deliverables, and performance.Reports & Performance TrackingPrepare regular marketing reports covering social media performance, campaign results, and key marketing metrics.Analyse campaign performance and identify areas for improvement.Maintain trackers for launches, campaigns, packaging projects, budgets, and marketing activities.Educational QualificationsBachelor's degree in MarketingWork Experience1–3 years of experience in marketing, preferably in FMCG, food products, or consumer brandsExperience in executing digital and offline marketing campaignsExposure to brand promotions, product launches, and marketing agenciesExperience with e-commerce and quick-commerce platforms is an added advantageSkillsGood understanding of digital marketing, social media, and brand promotionFamiliarity with Meta Ads, Google Ads, and influencer marketingAbility to coordinate with advertising agencies, designers, vendors, and event organisersExperience in planning and executing promotional activities, sampling campaigns, and retail activationsBasic knowledge of Canva, MS Excel, PowerPoint, and marketing analyticsStrong communication, coordination, and organisational skillsAbility to manage multiple activities, meet deadlines, and work independentlyPreferred Candidate ProfileCreative, proactive, and execution-orientedComfortable with both field marketing and office-based responsibilitiesWillingness to travel locally for promotional activities and eventsStrong ownership, problem-solving skills, and attention to detailAbility to work in a fast-paced, growing FMCG companyCompensationAs per industry standards