Marketing Executive - Demand Generation (Tradepass Academy)

Tradepass Academy — Tradepass's executive-training vertical — is building a credible training brand for corporate decision-makers, HR, L&D and business leaders across MEA, ASEAN & APAC. We're looking for a marketing executive who can drive demand generation and qualified lead generation end-to-end.

Key Responsibilities

Execute Tradepass Academy's marketing strategy across MEA/ASEAN/APACDevelop positioning & messaging for corporate HR/L&D/business leadersCreate content — course pages, LinkedIn content, email campaigns, case studies, thought-leadership, webinarsRun targeted digital campaigns by industry, geography, job title & seniorityLeverage Tradepass's existing event ecosystem (delegates, speakers, sponsors) to generate Academy demandSupport Sales with marketing-qualified leads (MQLs) and ABMTrack campaign performance, lead quality, CAC and conversionContinuously optimize the website/course pagesWhat we're looking for:2–4 years of B2B demand generation / digital marketing experienceComfortable handling both content and campaignsData-driven approach — understands CAC, MQL, conversion metricsExperience writing messaging for corporate/B2B audiences preferred