Marketing Executive – F&B Experience Preferred

Marketing ExecutiveMarketing | UAEAbout CPGChinese Palace Group (CPG) is a leading Taiwanese F&B group operating across the UAE, with a diverse portfolio of Pan-Asian restaurant and beverage brands.With 60+ restaurants across the UAE, CPG operates a growing portfolio of brands including Din Tai Fung, Tiger Sugar, Summer Palace, Momofuku, Panda Chinese, Umami, Koryo, and Han Shi Fu.Our brands span a range of concepts, from internationally recognized casual dining and quick-service restaurants to premium and fine-dining experiences. As we continue to grow our presence across the UAE, we are focused on building strong brands, delivering memorable guest experiences, and creating opportunities for our people to Grow With CPG.Our marketing team plays a key role in supporting this growth by strengthening our brands, driving customer engagement, and maximizing commercial opportunities across both physical and digital channels.Learn more: www.chinesepalacegroup.comRole PurposeThe Marketing Executive supports the marketing team in executing and managing strategic marketing plans to achieve the company’s goals and objectives. This role focuses on both traditional and digital marketing, ensuring seamless execution under the direction of the Digital Marketing Manager.Key ResponsibilitiesMarketing Strategy & Campaign Execution· Assist in executing and managing marketing strategies for CPG’s portfolio, including traditional and digital/social marketing, to drive business growth.· Plan and implement marketing campaigns for promotions, product launches, and new shop openings.· Track and manage marketing budgets to support cost-effective campaign execution.Digital & Social Media Marketing· Plan, create, and manage social media content across relevant platforms.· Stay updated with emerging digital marketing trends and technologies to enhance marketing effectiveness.Relationship & Vendor Management· Assist in sourcing and managing agencies and vendors to support marketing initiatives.· Support media and Key Opinion Leader (KOL) relationship management and content creation processes.Events & Customer Engagement· Assist in offline event planning, management, and execution to ensure high-quality deliverables.· Work closely with Operations and other departments to understand business needs and enhance marketing efficiency.· Support consumer journey enhancement and customer relationship and database management.Research & Analysis· Conduct industry and competitive research to identify marketing opportunities and trends.· Analyze campaign performance to support optimization of marketing strategies.QUALIFICATIONS & REQUIREMENTSEducation· Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.Experience· Minimum of 3 years of marketing experience.Skills· Strong campaign and project management skills.· Experience in both digital and traditional marketing.· Experience working with KOLs on content creation and relationship management.· Experience managing agency partners and vendors.· Strong analytical, decision-making, and problem-solving skills with attention to detail.· Excellent English writing, communication, and presentation skills.· Proficiency in MS Office Suite.· Strong organizational and interpersonal skills, with the ability to work well under pressure.· Proactive, creative, and able to think outside the box.· Independent work ethic with an entrepreneurial mindset.· Graphic design or video editing skills are an advantage.