Marketing Executive / Social Media Executive (Luxury Retail)

We are partnering with a premium health and wellness retail brand with a flagship presence in Singapore, offering high-quality wellness products and curated lifestyle experiences.As the business continues to expand, they are looking for a creative, hands-on and digitally savvy Marketing Executive / Social Media Executive to strengthen their digital presence and support day-to-day marketing initiatives.This is a hands-on role suited to someone who enjoys creating content, following social media trends and taking ownership of marketing execution, while also gaining exposure to website, retail and brand marketing.Job ResponsibilitiesSocial Media & ContentDevelop and execute engaging content across TikTok, XiaoHongShu (XHS), Instagram, Facebook and other relevant platforms.Plan and manage social media content calendars and posting schedules.Create and edit short-form videos, graphics, product content and promotional materials.Use tools such as Canva, CapCut and AI-powered tools to support content creation.Monitor social media trends and identify opportunities to increase engagement, reach and brand awareness.Support product launches, promotions and seasonal campaigns through social media content.Engage with online communities and respond to comments, messages and customer enquiries where appropriate.Digital Marketing & WebsiteManage and update website content, including product information, images, banners and promotions.Support the creation and optimisation of landing pages and other digital assets.Ensure the website's visual presentation and content are aligned with the brand's premium positioning.Coordinate with external web developers or agencies for website updates and enhancements.Support basic SEO, website analytics and digital performance tracking.Marketing & Brand SupportSupport the planning and execution of marketing campaigns, promotions and product launches.Develop marketing materials including digital advertisements, EDMs, brochures, posters and other promotional assets.Maintain consistent brand messaging and visual identity across digital and retail channels.Support photoshoots, product content creation and other creative projects.Coordinate with external designers, photographers, influencers, vendors and media partners where required.Retail & EventsSupport exhibitions, workshops, product launches, retail activations and other events.Assist with event logistics, marketing materials and vendor coordination.Support retail marketing initiatives aimed at increasing store traffic and customer engagement.Assist with selected partnership and outreach activities.Analytics & Market ResearchMonitor social media, website and campaign performance.Track key metrics including reach, engagement, website traffic and conversions.Prepare basic marketing reports and identify opportunities for improvement.Conduct market and competitor research to identify relevant trends and opportunities.Job RequirementsDiploma or Degree in Marketing, Digital Marketing, Communications, Business, Design or a related discipline.1-3 years of relevant experience in digital marketing, social media, content marketing or a similar role.Strong understanding of TikTok, XiaoHongShu (XHS), Instagram and Facebook.Hands-on experience creating social media content, particularly short-form video and visual content.Proficiency in Canva and CapCut.Strong creative and visual sense with good attention to detail.Comfortable working independently and managing multiple projects.Strong communication and organisational skills.Good command of written and spoken English.Willingness to experiment with AI tools for content creation and marketing.Experience in premium retail, wellness, beauty, FMCG or lifestyle brands is advantageous.Nice to HaveExperience with WordPress, Shopify, Wix or other CMS/e-commerce platforms.Basic knowledge of SEO and web analytics.Experience working with influencers, KOLs or media partners.Experience supporting retail events or activations.Basic knowledge of Adobe Photoshop or Illustrator.www.dadaconsultants.comLicence Number: 18S9037EARegistration Number: R23112003Business Registration Number: 201735941W