Marketing Executive /Sr. Marketing Executive
Parsi Dairy Farm Private Limited · Mumbai, Maharashtra, India
Apply & track with Apply EdgeEMPLOYER FIRMParsi Dairy Farm Private Limited is a 110-year-old dairy brand based in Mumbai and along the Mumbai-Gujarat highway. Known for producing high-quality dairy products and authentic Indian sweets, the company continues its legacy of excellence and tradition in the dairy industry.VACANCY FORMarketing Executive /Sr. Marketing ExecutiveJOB DESCRIPTION – MAINTAIN STOCKSBrand & Campaign Execution
- Support the planning and execution of brand campaigns, product launches, and seasonal promotions
- Coordinate end-to-end execution across digital, in-store, and on-ground marketing initiatives
- Ensure brand consistency across all communication and consumer touchpointsSocial Media & Content
- Assist in managing social media calendars, content planning, shoots, and daily coordination with creators/agencies
- Stay up to date with platform trends, formats, and cultural mo-ments relevant to the brand
- Manage and maintain data bases of content across the years
- Track basic performance metrics and share insights with the teamDigital & Performance Support
- Work alongside performance marketing and media agencies to support campaign rollouts
- Help collate weekly/monthly reports and identify learnings
- Coordinate creatives, timelines, and approvalsAgency & Vendor Coordination
- Liaise with creative agencies, photographers, videographers, influ-encers, and printing vendors
- Ensure timelines, deliverables, and budgets are adhered to
- Support production shoots and content creation days when re-quiredOn-Ground & Retail Marketing
- Assist with in-store branding, POS materials, and retail visibility initiatives
- Support events, pop-ups, sampling activities, and experiential marketing effortsMarket & Trend Awareness
- Keep a pulse on consumer behaviour, category trends, and compet-itor activity
- Share relevant insights and ideas that can inform marketing deci-sionsRESPONSIBILITIESSame as aboveEDUCATIONAL QUALIFICATIONS REQUIREDGraduate, BMM/ BMS, or equivalentSPECIAL REQUIREMENTS
- 2–3 years of experience in marketing roles, preferably within FMCG, hospitality, F&B, or consumer brands
- Strong understanding of social media platforms and content for-mats
- Highly organized with strong execution and follow-through skills
- Enthusiastic, proactive, and comfortable managing multiple pro-jects simultaneously
- Good communication skills and ability to work with internal teams and external partners
- Trend-aware, culturally curious, and consumer-first in thinkingLEVEL OF COMPUTER LITERACY REQUIRED
- Should be able to manage Google Drive/ Google Suite / Google Workspaces
- Canva and other Ai tools; Eg. Chat GPT, Claude
- VN Editor, and equivalent quick video-editing apps
- Social media skillsEXPERIENCE REQUIRED
- 2–3 years of experience in marketing roles, preferably within FMCG, hospitality, F&B, or consumer brandsJOB POSTING LOCATIONMumbaiREMUNERATION4L to 7L (depending on work experience and previous salary structure)