Marketing / Growth Lead
The Nudge Group · Melbourne, Victoria, Australia
قدّم وتابع مع أبلاي إيدجA well funded, founder led LegalTech is hiring its first Marketing / Growth Lead. The business has strong traction, a $2m ARR and a clear mission to become the most trusted name in its category.This is a build role, not an inherit role. You will define how the company grows and be working directly with the founders.Responsibilities:Own the end to end growth strategy across demand generation, conversion and revenue, with a strong emphasis on organic, trust led growthReduce CAC by building and scaling organic channels including SEO, GEO, organic social, content, partnerships and referralsBuild a test and learn culture, running experiments across messaging, channels, journeys and contentCreate narratives and creative that educate, build trust and convert high intent customersOwn growth prioritisation and investment decisions, balancing short term performance with long term brand and demand creationBuild lifecycle marketing that supports trust, education and long term customer valueWork with in house and external specialists across performance and organic channelsCandidates shoudl have:A strong executor who can independently identify, kick off and drive initiativesExpereince in growth roles within early stage or scaling businessesExperience building systems, quant and metrics driven and use data to prioritise, measure impact and make trade offs without over relying on platform attributionExcited by ambiguity and ownership, and motivated by building something meaningfulHungry to upskill across channels like SEO, organic social and content, and growth topics like CRO, experimentation and pricingExperience using AI tools or agentic workflows to scale growth executionThis is not a pure performance marketing seat and it is not a brand only role. There is no team to inherit and no playbook waiting for you.$120K + super + generous ESOPFor more information contact Steve @ Nudge. All applications are confidential.