Marketing Head CSD Beverages - Nigeria

Their is one good opportunity for Marketing Head - CSD Beverages with our client based in Lagos Nigeria . Position : Marketing HeadJob Location : Lagos NigeriaReporting to : MDWe are seeking an accomplished Marketing Head to lead the marketing function for our Carbonated Soft Drinks (CSD) portfolio in Nigeria. The ideal candidate will have a strong FMCG background with extensive experience in developing and executing brand strategies, driving business growth, and managing high-impact marketing initiatives within the beverages industry. The role demands a strategic marketer with proven expertise in brand building, consumer insights, innovation, portfolio management, and commercial execution in highly competitive markets.Key Responsibilities:1. Brand Strategy & Growth:- Develop and execute long-term brand strategy for the CSD portfolio.- Drive market share, volume, revenue, and profitability.- Strengthen brand equity through effective positioning and consumer engagement.- Lead annual brand planning and strategic marketing initiatives.2. Marketing & Consumer Insights:- Develop annual marketing plans and integrated marketing calendars.- Identify consumer trends and translate insights into actionable marketing strategies.- Drive brand awareness, consumer acquisition, and loyalty.- Conduct market research and evaluate campaign effectiveness.3. Campaign & Media Management:- Plan and execute ATL, BTL, Digital, Social Media, and Experiential marketing campaigns.- Manage creative, media, digital, and activation agencies.- Measure campaign performance and optimize marketing ROI.4. Portfolio & Innovation:- Manage the complete CSD product portfolio.- Identify opportunities for product innovation, renovation, and line extensions.- Lead new product launches and commercialization initiatives.- Work closely with R&D and Supply Chain for successful product execution.5. Commercial & Trade Marketing:- Partner with Sales teams to develop Go-to-Market (GTM) strategies.- Design channel-specific promotions and trade activation programs.- Improve in-store visibility and execution across Modern Trade and General Trade.- Support distributor engagement and retail excellence initiatives.6. Business & Financial Management:- Own the annual marketing budget and ensure effective allocation of resources.- Monitor business performance, pricing, profitability, and return on marketing investment (ROMI).- Deliver sustainable business growth while maintaining cost efficiency.7. Market Intelligence:- Monitor competitive activity, pricing, product launches, and market dynamics.- Identify emerging consumer and industry trends.- Recommend strategic actions based on market intelligence.8. Cross-functional Collaboration:- Work closely with Sales, Finance, Supply Chain, Manufacturing, Procurement, R&D, Commercial Excellence, and External agencies and partners.Candidate Profile:- 12 to 15 years of progressive experience in FMCG/Beverages marketing.- Minimum 6 to 8 years in Brand Management or Category Management within Carbonated Soft Drinks or Beverage categories.- Proven experience managing large consumer brands with national or regional responsibility.Education:- MBA (Marketing/General Management) from a premier B-school.- Preferred MBA Pass-out: 2009 to 2014.- Bachelor's degree in Business, Marketing, Engineering, or a related discipline.