Marketing Investment Strategist

Title: Marketing Investment Strategist (Contract)Payrate: $65/hourDuration: 12-month assignmentLocation: Culver City, CA (Hybrid)Summary:Great marketing starts with deep customer understanding, rigorous thinking, and smart investment decisions. We're looking for a Marketing Investment Strategist to help determine how marketing dollars are deployed across a portfolio of consumer digital services, and to make sure every dollar creates real customer and business impact.In this role, you'll partner across Marketing, Finance, Communications, and Analytics teams to build investment frameworks, evaluate portfolio performance, and deliver insights that influence senior leadership decisions. If you love balancing analytical depth with strategic judgment and know how to turn a spreadsheet into a story that moves executives to act, this is your role.What You'll Do:Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiativesDevelop investment strategies that maximize business impact while balancing growth, efficiency, and long-term customer valueBuild financial models, business cases, and scenario analyses to evaluate marketing investment opportunitiesConduct audience research and sizing to inform campaign targeting and investment decisionsDesign scalable frameworks for prioritizing investments across channels, audiences, and business prioritiesAnalyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisionsDrive annual planning, quarterly business reviews, and cross-functional operating rhythmsIdentify opportunities to improve planning tools, reporting automation, and operational workflows through data and technologyWhat You Bring:Bachelor's degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analyticsExperience managing complex budgets, forecasting, and investment planningStrong analytical and financial modeling skills with advanced Excel or equivalent analytical toolsExperience synthesizing large datasets into executive-level insights and recommendationsExcellent communication and cross-functional collaboration skillsBonus Points If You Have:Experience developing marketing investment strategies across digital and offline channelsStrong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime valueDemonstrated ability to influence senior leaders through data-driven storytellingExperience improving operational processes and building scalable planning frameworksComfort navigating ambiguity while managing multiple priorities in a fast-paced environmentPassion for combining analytical rigor with strategic thinking to solve complex business challengesTCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.