Marketing Lead

Marketing Lead (B2B SaaS / FinTech / Web3)We're partnering with an innovative startup building compliance infrastructure for regulated digital asset applications. The team is looking for a hands-on Marketing Lead to own the marketing function from strategy through execution and help accelerate customer acquisition.ResponsibilitiesOwn and execute the company's end-to-end marketing strategy.Build scalable, metrics-driven marketing programs focused on lead generation and pipeline growth.Develop compelling messaging and positioning for technical products across multiple audiences.Create and manage content including blog posts, thought leadership, research reports, website copy, product collateral, presentations, and sales enablement materials.Plan and execute online and offline marketing campaigns, customer events, webinars, podcasts, and partner co-marketing initiatives.Work closely with leadership, product, and business development teams to support go-to-market initiatives.Define and track marketing KPIs, continuously optimizing campaign performance and conversion metrics.Requirements5+ years of B2B marketing experience, ideally in SaaS, FinTech, infrastructure, cybersecurity, developer tools, or Web3.Proven experience owning a marketing function or leading cross-functional marketing initiatives.Strong product marketing skills with the ability to translate complex technical concepts into clear, compelling messaging.Demonstrated success driving demand generation and qualified lead acquisition.Excellent writing, communication, and storytelling skills.Experience creating marketing assets such as whitepapers, blogs, presentations, case studies, and product collateral.Comfortable working in a fast-paced startup environment with a hands-on approach.Preferred QualificationsExperience in digital assets, blockchain, fintech, compliance, payments, or financial infrastructure.Experience organizing industry events, partner marketing programs, or executive thought leadership campaigns.Familiarity with enterprise B2B sales cycles and go-to-market strategies.LocationHybrid (New York area preferred).