Marketing Lead

Location: Dubai or Riyadh.

Expect regular travel between KSA and the UAE.The RoleDrive Wafeq's growth across KSA and UAE, expanding into new GCC/MENA markets. Lead an existing team, but this is hands-on: write, build, and ship alongside your team. Focus on product marketing, demand generation, and revenue—with brand, content, social, and events feeding into that.Key ResponsibilitiesProduct Marketing & Demand GenerationOwn messaging and positioning for KSA/UAE; build playbooks for expansion marketsLaunch features end-to-end; localize for SMEs, accounting firms, and enterprise in Arabic and EnglishSet demand gen strategy; own qualified pipeline and conversion across the funnelPartner with Sales on performance and handoff qualityBrand, Social Media & ContentOwn brand positioning, voice, and visual identity across Arabic and EnglishBuild awareness in the KSA SME market; tie brand work to pipelineRun Arabic-first content strategy across X, LinkedIn, Instagram, Reddit, Facebook, YouTube/TikTokUse social listening tools to track brand mentions, competitors, and customer signalsEvents & PartnershipsOwn event strategy: which to attend, sponsor, or skipRun flagship annual event and third-party presence (booths, sponsorships, speaking)Own lead capture and pipeline from every eventRun co-marketing with accounting firms; build partner enablementAutomation & PerformanceUse AI and automation to scale a lean team: competitive monitoring, regulatory tracking, localization pipelines, lead enrichment, first-draft collateralWork in n8n, Zapier, HubSpot, ClaudeTrack CAC, conversion, pipeline, and payback; run experimentsRequirementsArabic and English proficiency7+ years marketing (meaningful SaaS/tech experience)Deep GCC market knowledgeHands-on operator: you lead AND do the workProduct marketing, demand gen, social media, brand, and events experienceData-driven; comfortable owning revenue impactHands-on with AI tools and workflow automation (n8n, Zapier, APIs, prompt design)Nice to HaveFintech, accounting, or compliance experienceFamiliarity with ZATCA e-invoicing or UAE FTAPartner/channel marketing experienceDesign sensibilityCommunity building experience