Marketing Lead – Growth & Retailer Engagement

Marketing Lead – Growth & Retailer EngagementJob DescriptionRole - Marketing Lead – Growth & Retailer EngagementLocation - Sadashivnagar , Bangalore Employment Type - Full-timeExperience - 4–6 years preferredReporting To - Founders / Business HeadAbout EazeeboxEazeebox is building a technology-enabled B2B commerce platform for electrical retailers. We help retailers discover products and prices, order inventory, and receive dependable, fast fulfilment from our local distribution network.Our objective is to become the preferred procurement and business-growth partner for electrical retailers.The RoleWe are looking for a hands-on Marketing Lead to build and manage Eazeebox's marketing function.This is not a role limited to social media, advertising, or coordinating agencies. You will own the complete marketing funnel—from identifying target retailer segments and generating qualified leads to activating retailers, increasing repeat engagement, executing local-market campaigns, and measuring business impact.You will work with internal sales, category, operations, product, and design teams while using agencies, freelancers, automation, and AI tools to increase execution capacity. Since this is currently a lean marketing function, you must be comfortable developing the strategy as well as personally executing important parts of it.Key Responsibilities1. Retailer Acquisition•    Develop the retailer acquisition strategy for each city and micro-market.•    Identify priority retailer segments, clusters, associations, markets, and acquisition channels.•    Build campaigns that generate qualified retailer leads for the sales team.•    Create retailer referral, advocacy, and partnership programmes.•    Work with the sales team to improve lead qualification, conversion, onboarding, and first-order rates.•    Test and scale acquisition channels based on their cost and commercial impact.2. Retailer Activation and Engagement•    Develop the communication journey from retailer registration to first order, repeat order, and regular usage.•    Create campaigns that encourage retailers to use the Eazeebox app for price discovery, stock checks, offers, and ordering.•    Design targeted WhatsApp, SMS, push-notification, calling, and in-app campaigns.•    Segment retailers based on behaviour, value, category interest, geography, and stage in the lifecycle.•    Run win-back programmes for inactive or declining retailers.•    Build an engagement calendar around seasonal demand, product categories, schemes, and retailer business needs.3. Trade Marketing and Market Activations•    Plan and execute retailer meets, market visits, product demonstrations, association partnerships, and local-market activations.•    Develop point-of-sale material, retailer communication kits, sales collateral, and campaign assets.•    Coordinate joint promotions and activations with electrical brands.•    Work with the sales team to ensure that campaigns are executed consistently in the market.•    Visit retailers regularly to understand their purchase behaviour, concerns, and response to Eazeebox's proposition.•    Measure the leads, orders, retailer activation, and revenue generated by every activation.4. Digital and Performance Marketing•    Plan and manage paid campaigns across relevant digital platforms.•    Build landing pages, lead-generation journeys, and remarketing campaigns.•    Manage campaign audiences, budgets, creatives, tracking, and optimisation.•    Evaluate channels using qualified lead cost, acquisition cost, activation rate, first-order conversion, and retailer lifetime value—not impressions alone.•    Coordinate with external performance-marketing, creative, and content partners where required.5. Marketing Strategy and Analytics•    Develop Eazeebox's annual and quarterly marketing plan.•    Translate business targets into acquisition, activation, engagement, and retention targets.•    Own the marketing budget and recommend allocation across channels and markets.•    Build dashboards and review campaign performance every week.•    Establish clear attribution and feedback loops between marketing activity, sales follow-up, retailer orders, and revenue.•    Conduct retailer research, competitor tracking, and market analysis.•    Present insights, experiments, results, and recommended actions to the leadership team.6. Brand and Communication•    Maintain consistent positioning and communication across retailer, brand, and digital touchpoints.•    Convert Eazeebox's value proposition into simple, credible retailer-facing communication.•    Develop campaign briefs, messaging, sales presentations, case studies, and retailer success stories.•    Manage agencies and freelancers for creative design, video, content, media buying, and on-ground execution.•    Ensure that all communication reflects actual service capabilities and builds retailer trust.7. AI-Enabled Marketing Operations•    Use AI tools to accelerate research, campaign development, content adaptation, creative testing, reporting, and customer segmentation.•    Establish repeatable workflows and templates so that a lean marketing function can operate efficiently.•    Evaluate marketing tools and automation based on measurable productivity or business impact.•    Maintain quality control and commercial judgement rather than relying on unreviewed AI output.Success MeasuresYour performance will be evaluated using business-linked measures such as:•    Number and cost of qualified retailer leads•    Lead-to-registration conversion•    Registration-to-first-order conversion•    Cost of acquiring an ordering retailer•    Retailer activation and repeat-order rates•    Growth in app-led and digitally influenced orders•    Reactivation of inactive retailers•    Revenue and gross-margin contribution from campaigns•    Return on trade activations and marketing expenditure•    Speed and quality of campaign execution•    Accuracy and usefulness of marketing reportingFinal targets will be agreed upon based on Eazeebox's markets and growth plan.Candidate ProfileRequired•    Approximately 4–6 years of experience across growth marketing, trade marketing, demand generation, lifecycle marketing, or a comparable role.•    Evidence of independently owning campaigns from planning through execution and measurement.•    Strong analytical ability, including comfort with funnels, cohorts, conversion rates, customer-acquisition cost, retention, and return on marketing spend.•    Experience working closely with sales or field teams.•    Ability to manage agencies and external partners while maintaining accountability for outcomes.•    Strong written and verbal communication skills.•    Willingness to spend time in the market speaking directly with retailers and salespeople.•    Comfort working in a fast-moving environment with limited internal resources and incomplete data.•    Ability to use AI and automation tools productively and responsibly.•    High ownership: able to identify what needs to be done without waiting for detailed instructions.Preferred•    Experience in B2B commerce, distribution, retail technology, FMCG, FMEG, building materials, electrical products, fintech, or another retailer-led industry.•    Experience acquiring and engaging small retailers or other fragmented business customers.•    Familiarity with WhatsApp-led marketing, CRM tools, marketing automation, and performance advertising.•    Experience executing city-level launches, retailer events, or local-market activations.•    Working knowledge of Excel or Google Sheets and dashboarding or analytics tools.•    Experience working in an early-stage or growth-stage company.What This Role Is Not•    It is not solely a social-media or content-creation position.•    It is not an agency-coordination role without direct accountability for results.•    It is not a strategy-only position.•    It is not a role in which reach, impressions, and engagement are treated as substitutes for retailer acquisition, orders, and revenue.Why Join Eazeebox•    Build the marketing function rather than inheriting a fixed playbook.•    Work on a large, fragmented B2B retail market with clear operational problems to solve.•    See the direct relationship between campaigns, retailer behaviour, orders, and business growth.•    Work closely with the founders and influence product, sales, and market strategy.•    Use technology, AI, agencies, and field execution to build a scalable retailer growth engine. ApplicationPlease share your CV to HR.HEMANTH@ELECROOM.IN along with brief responses to the following:1.  Describe one campaign you owned from strategy through execution. What measurable business result did it produce?2.  How would you acquire and activate electrical retailers in a new micro-market?3.  Which marketing metrics would you review weekly for a B2B commerce business, and why?4.  Share an example of how you used data, automation, or AI to improve marketing execution.eazeebox — market ka naya naam