Marketing Lead – Innovation & Startup Ecosystem

Innovation City is looking for a Marketing & Growth Lead to drive brand, marketing, campaigns, content, and growth initiatives across our innovation and startup ecosystem.This is a hands-on role for someone who can think strategically, move quickly, and take full ownership of execution.What You’ll DoDevelop and execute the overall marketing and growth strategyLead integrated campaigns across digital, social media, email, content, events, and partnershipsStrengthen brand positioning, messaging, and visibilityBuild and manage content calendars across key channelsDrive audience growth, engagement, lead generation, and program participationSupport campaigns targeting founders, startups, investors, corporates, universities, and ecosystem partnersLead marketing for events, workshops, activations, and community initiativesIdentify new growth channels, partnerships, and acquisition opportunitiesWork closely with internal teams including Partnerships, Business Development, Operations, and LeadershipManage agencies, freelancers, designers, videographers, and other external partnersTrack marketing KPIs, campaign performance, ROI, and growth metricsUse data and insights to continuously improve marketing performanceWhat We’re Looking For5–8+ years of relevant marketing experienceStrong background across marketing strategy, digital marketing, content, brand, campaigns, and growthExperience working within startups, technology, innovation, entrepreneurship, or fast-growth environments is highly preferredStrong understanding of digital acquisition and audience growthExcellent communication and stakeholder management skillsCommercially minded and results-drivenComfortable working independently and taking ownershipStrong project management skillsUAE or GCC market experience is an advantageThe Ideal CandidateYou are someone who can balance strategy with execution.You’re creative, commercially minded, organised, and comfortable working in a fast-moving environment. You know how to build a brand, launch strong campaigns, grow an audience, and turn marketing activity into measurable business results.If you’re passionate about startups, innovation, technology, and building something from the ground up, we’d love to hear from you.