Marketing Manager & Strategist | Content Creator & Social Media Manager

Company Description Educational Centre Albania is a leading provider of foreign language teaching materials, offering one of the largest collections of books in English, German, Italian, Spanish, French, and Greek. The organization also supplies a wide range of academic and specialist titles, serving educators, institutions, and learners across diverse fields. Educational Centre Albania is the exclusive distributor for major international publishers such as Cambridge University Press, National Geographic Learning, Helbling Languages, and Ahead Books, and collaborates with many other renowned publishing houses. As an approved Examination Centre for Cambridge English Exams, the centre plays an active role in supporting language assessment and certification in Albania.Role Description The Marketing Manager & Strategist | Content Creator & Social Media Manager will lead the planning and execution of marketing initiatives to promote Educational Centre Albania’s products, services, and examination activities. This full-time, on-site role based in Tirana includes developing and implementing marketing strategies, managing social media channels, and creating engaging digital and print content aligned with brand guidelines. The role involves overseeing social media calendars, optimizing posts for reach and engagement, monitoring performance metrics, and adjusting campaigns based on data insights. The individual will collaborate closely with sales and academic teams, coordinate promotional campaigns and events, maintain consistent communication with partners and clients, and ensure that all marketing materials are accurate, timely, and learner-focused.Qualifications Strong Social Media Marketing and Social Media Optimization (SMO) skills, including managing multi-channel campaigns and analyzing performance metrics.Proficiency in Content Strategy and Writing, with the ability to plan, create, and adapt content for different platforms and audiences.Excellent Communication skills, both written and verbal, with the ability to collaborate effectively across teams and engage external partners.Experience with basic design tools, content management platforms, and social media scheduling software is beneficial.Background in marketing, communications, or related fields; experience in education, publishing, or language learning sectors is an advantage.Strong organizational and time-management abilities, with capacity to handle multiple projects in a fast-paced, on-site environment in Tirana.Comfort working with data and metrics to refine strategies; familiarity with analytics tools for social media and web traffic is helpful.Bachelor’s degree in Marketing, Communications, Business, or a related discipline preferred.