Marketing manager - B2C igaming

We are hiring a Marketing Manager Bulgaria for a licensed online sports betting and casino company operating in the Bulgarian market.The company is developing its local product and brand with a focus on a secure, responsible and competitive customer experience. Having recently launched in Bulgaria, the business is now entering an important growth stage where marketing strategy, execution and speed are critical.About the RoleWe are looking for a senior, hands-on Marketing Manager who can develop the marketing strategy, turn it into an actionable plan and personally drive execution.You will work directly with senior leadership, manage an external marketing agency and coordinate closely with teams across CRM, Product, Casino, Sportsbook, Customer Support, KYC and Payments.Key ResponsibilitiesDevelop and implement the overall marketing strategy for BulgariaDefine local brand positioning, communication tone and key messagesBuild annual, quarterly and monthly marketing calendars covering Casino, promotions, sports and seasonal momentsLead campaigns from insight and concept through production, activation, optimization and post-campaign analysisManage external marketing agencies, including goals, budgets, deadlines, quality and KPIsEvaluate media plans and paid media performance across PPC, programmatic, paid social, SEO and affiliate channelsWork with CRM and platform teams on segmentation, lifecycle journeys, promotions, engagement, retention and reactivationMonitor the customer funnel from registration → FTD → active player → retained playerIdentify opportunities to improve acquisition, activation and retentionAllocate and manage marketing and promotional budgets based on expected contribution and ROIMonitor competitors, consumer behaviour, advertising restrictions and trends within the Bulgarian iGaming marketPrepare regular performance reports for senior leadership covering results, insights, risks and next stepsEnsure marketing activities comply with applicable regulations, internal policies and responsible gaming principlesSupport the development of an internal marketing team and future partnerships, sponsorships and affiliate relationshipsWhat We're Looking For:7+ years of marketing experience, including at least 5 years in B2C iGaming / online casinoStrong experience in the Bulgarian market, with practical knowledge of local players, competitors, channels and regulationsProven portfolio of campaigns with measurable impact on acquisition, FTD, activation, retention, NGR or marketing ROIExperience combining brand and performance marketing within one strategy and budgetPractical experience with CRM, customer segmentation, multi-channel journeys, promotions and campaign analysisExperience managing agencies and marketing specialists through clear briefs, KPIs and feedbackStrong understanding of marketing analytics, attribution, dashboards, media metrics and management reportingStrong ownership, initiative and ability to manage multiple priorities independentlyAbility to work directly with senior leadership and cross-functional teamsProfessional proficiency in Bulgarian and EnglishNice to HaveExperience working with EGT or similar casino/iGaming ecosystemsExperience launching or scaling a new iGaming brandExperience with outdoor, TV, ambassadors, sponsorships, affiliates or strategic partnershipsExperience building and developing an internal marketing teamWhat the Company OffersA genuine mandate to build and lead the marketing function for BulgariaDirect involvement in brand strategy, campaigns and promotional decisionsExisting external agency resources with the opportunity to improve the operating modelCompetitive remuneration with a performance-based bonus linked to agreed KPIsLong-term opportunity to build and lead your own marketing team