Marketing Manager - Brand & Growth

About the JobHATTAN is a UAE-born fragrance startup with the ambition to build a globally recognised fragrance house distinguished by a contemporary creative vision and an exceptional customer experience.We are looking for a Marketing Manager to lead HATTAN’s next stage of growth and work directly with the founder.The Marketing Manager will develop the strategy in close collaboration with the founder, lead day-to-day execution, and manage the marketing budget within the approved plan. Major decisions will be made jointly with the founder.The role includes managing agencies and external specialists, strengthening the marketing function, and building the future team in line with HATTAN’s marketing objectives and stage of growth.This is not a role limited to digital marketing, performance, PR, or social media. We are looking for someone who understands brand, consumer, and commercial growth, and can translate HATTAN’s vision into campaigns, launches, customer experiences, and measurable results.Key ResponsibilitiesDevelop and execute HATTAN’s marketing strategy in collaboration with the founder.Build HATTAN’s brand presence and reputation as a globally relevant fragrance house from the UAE.Develop go-to-market strategies for the UAE, GCC, and future international markets, including market prioritisation, consumer insight, positioning, channel strategy, launch planning, and commercial objectives.Lead fragrance launches from defining the target customer, positioning, and storytelling through to coordinated market execution and performance evaluation. Final product decisions will remain with the founder.Translate the brand vision into distinctive campaigns and customer experiences that support commercial growth.Build the annual calendar for campaigns and launches across e-commerce, retail, content, influencers, PR, partnerships, and events.Manage the marketing budget within the approved plan and measure marketing’s contribution to revenue, customer acquisition, conversion, retention, and repeat purchase.Lead content, creative direction, influencer marketing, PR, brand partnerships, and market activations.Manage agencies and external specialists, ensuring their work remains aligned with HATTAN’s brand direction and commercial objectives.Use customer insight, fragrance trends, market opportunities, and competitor activity to guide marketing, product positioning, and expansion decisions.Identify and evaluate opportunities to introduce HATTAN into new international markets while maintaining a consistent and distinctive global brand identity.Build and develop the future marketing team in alignment with HATTAN’s strategy, commercial priorities, and growth objectives.During the initial stage, the role will be highly hands-on. The successful candidate must be willing to stay close to execution, oversee campaigns and launches, analyse outcomes, and solve problems directly.What We’re Looking For5–8 years of marketing experience with meaningful responsibility for strategy, execution, and results.Direct, hands-on experience in fragrance, beauty, skincare, cosmetics, or personal care is required.A proven record of developing go-to-market strategies, launching products or brands, and delivering measurable commercial results.Experience managing budgets, agencies, specialists, or internal teams.Experience building or significantly improving a marketing function, team, or way of working.Strong understanding of brand strategy, digital marketing, performance, e-commerce, CRM, content, influencer marketing, PR, market entry, and customer experience.Experience in the UAE or GCC is preferred but not essential for an exceptional candidate.Arabic is an advantage but not essential.Strong written and verbal English communication.Entrepreneurial and commercially minded, with resourcefulness, flexibility, and a high level of accountability.Willing to work full-time from HATTAN’s office in Abu Dhabi.The Right PersonYou combine strategic thinking with hands-on execution, take ownership of commercial results, and manage agencies and specialists effectively.Above all, you are excited to build from the ground up and help take a UAE fragrance house to the global stage.