Marketing Manager

nithar is a Riyadh-based creative marketing and communication agency specializing in marketing, branding, communication, and consulting. With over a decade of experience serving leading brands and organizations across Saudi Arabia, we craft strategies and creative work that connect brands with their audiences. We are now looking for an experienced, hands-on Marketing Manager to join our team in Riyadh.About the RoleThis role combines strategic thinking with direct execution: you will build marketing, communication, and branding strategies from the ground up, generate and develop creative ideas, plan campaigns for our clients. The ideal candidate is a self-driven marketer who is comfortable rolling up their sleeves and delivering high-quality work independently in a fast-paced agency environment.Key ResponsibilitiesStrategy & PlanningDevelop and own marketing strategies aligned with business and client goals.Build annual and quarterly marketing plans, including objectives, budgets, timelines, and KPIs.Design integrated communication strategies across digital and offline channels.Develop and maintain strategic branding frameworks: brand positioning, tone of voice, messaging pillars, and visual identity guidelines.Conduct market research, competitor analysis, and audience segmentation to inform strategy.Identify new market opportunities, channels, and partnerships to support growth.Content & IdeationLead the ideation process: generate, develop, and validate creative concepts and campaign ideas.Build and maintain content calendars and ensure consistent, high-quality output.Adapt content and messaging for different audiences, channels, and campaign objectives.Campaigns & ExecutionPlan and execute multi-channel marketing campaigns from concept to launch to reporting.Coordinate with internal creative functions and external partners when needed to deliver campaigns.Ensure all marketing materials and communications are on-brand, accurate, and delivered on time.Brand & CommunicationsAct as the guardian of the brand across all touchpoints, internal and external.Support client-facing communications and ensure brand consistency across all deliverables.Monitor brand perception and recommend improvements based on feedback and data.Analysis & ReportingDefine, track, and report on marketing KPIs and campaign performance.Analyze data to measure ROI, optimize campaigns, and guide future decisions.Manage marketing budgets efficiently and report on spend versus results.Stay up to date with market trends in Saudi Arabia and the region, and apply best practices proactively.Requirements & QualificationsBachelor's degree in Marketing, Business Administration, Mass Communication, or a related field (Master's degree or professional certifications are a plus).5+ years of proven experience in marketing, with a strong track record in building marketing, communication, and branding strategies.Demonstrated experience in strategic brand building and brand management; agency experience is a strong plus.Strong content creation skills: copywriting, storytelling, and content planning across multiple formats and channels.Good working knowledge of digital marketing channels (social media, email marketing, SEO/SEM, and paid campaigns).Excellent command of both Arabic and English (written and spoken).Strong understanding of the Saudi market, culture, and audience.Based in Riyadh or willing to relocate.