Marketing Manager

PROPUP is a Dubai-based holiday homes company managing a growing portfolio of premium short-term rental properties across the city.We are an ambitious, fast-growing company with a clear long-term vision to manage more than 1,000 properties across the UAE within the next five years.Our growth is driven by four core values:IntegrityPersistenceReliabilityGrowthAs our company continues to expand, we are looking for people who want to grow with us. We believe in promoting from within, giving talented individuals the opportunity to build long-term careers while helping shape the future of our organization.About the RoleThis is not a traditional marketing position.Our objective is not simply to build a brand or increase social media followers. Our mission is to build a scalable owner acquisition engine that consistently generates qualified property owner leads and supports the company’s long-term growth.You will be responsible for developing and executing marketing strategies that generate property owner enquiries, strengthen our brand, and build scalable acquisition channels.This is an excellent opportunity for a commercially minded marketing professional who enjoys building systems, measuring performance, and contributing directly to business growth.Key ResponsibilitiesDevelop and execute marketing strategies focused on acquiring property owners.Plan, initiate, and manage digital marketing campaigns across relevant channels.Manage Meta Ads, Google Ads, LinkedIn, and other lead generation platforms.Improve website performance, landing pages, and conversion rates.Develop content that strengthens the company’s brand and attracts property owners.Coordinate external agencies, designers, photographers, videographers, and content creators.Monitor campaign performance and continuously optimize ROI.Work closely with the Business Development team to improve lead quality and conversion.Initiate and manage marketing initiatives that increase brand awareness, generate qualified leads, and support the company’s growth objectives.Prepare regular reports on campaign performance and marketing KPIs.Requirements – MandatoryPrevious marketing experience exclusively within the Dubai real estate or holiday homes industry. Applications from other industries will not be considered.Experience managing digital marketing campaigns.Good understanding of Meta Ads, Google Ads, LinkedIn Ads, and lead generation strategies.Strong analytical skills with the ability to measure campaign performance.Excellent written and verbal communication skills in English.Strong organizational and project management skills.Ability to manage multiple projects simultaneously.Requirements – PreferredExperience marketing luxury real estate or holiday homes.Experience generating qualified property owner leads.Experience with CRM systems and marketing automation.Experience working in a fast-growing company.Bachelor’s degree in Marketing, Business Administration, or a related field.What We OfferCompetitive salary based on experience: AED 8,000 – AED 20,000 per month.Opportunity to grow with one of Dubai’s expanding holiday homes companies.Clear career progression and internal promotion opportunities.A dynamic and collaborative working environment.The opportunity to help build the future of a rapidly growing organization.