Marketing Manager

We thank you for your interest. Please do not apply if you do not meet the following two criteria:Candidates must accommodate US working hours, with flexibility to collaborate effectively across leadership, sales and operational teams.The role requires the ability and willingness to travel within the US periodically for strategic meetings, planning sessions, events, and team-building activities. Candidates must be eligible for visa-free or streamlined US entry (e.g., ESTA/Visa Waiver Program) or hold a valid US visa, and be able to secure any required travel authorization in a timely manner.About the companyWe are a fast-growing specialty products manufacturer with a global distribution network spanning multiple continents. We develop and market technically differentiated, science-led products across both B2B and B2C channels, working with distributors, retail partners and direct commercial customers worldwide. Headquartered in the United States, with an international team, we're entering an exciting phase of commercial growth and investing in a stronger, more strategic marketing function to support it.We're hiring a Marketing Manager for a role with real variety - spanning global brand, vertical strategies, digital, and close collaboration with sales across international markets. It's a genuine opportunity to shape how the brand shows up across different markets and customer segments.We're a fast-moving, innovative company- collaborative, flat in structure, and without the red tape of a larger enterprise. There's real autonomy to bring ideas to life, making this a great fit for someone who wants to make a meaningful impact rather than just execute a playbook.Role overviewThe company is seeking a commercially minded Marketing Manager who can translate company strategy into focused, actionable marketing plans. This is a strategic and hands-on role spanning market positioning, vertical strategy, product campaigns, digital marketing, events and close collaboration with sales.The successful candidate will understand that the business serves different markets and customer groups, each requiring its own positioning, message, channel strategy and measure of success. They will be expected to challenge assumptions, identify weaknesses, make clear recommendations and ensure execution remains aligned with the original commercial objective.This is a team-leading role from day one, with budget ownership and the ability to bring in additional support (internal hires, contractors or agencies) as the marketing function grows.Key responsibilitiesStrategy, positioning and planning·       Develop and maintain an actionable marketing strategy that supports the company’s wider commercial objectives.·       Lead strategic discussions with company leadership and convert decisions into clear priorities, campaigns, budgets and timelines.·       Analyse competitors, market trends and the company’s relative positioning, including where the company is strong, where it is vulnerable and how identified weaknesses should be addressed.·       Own marketing budgeting, forecasting, prioritisation and allocation of resources across campaigns, products, channels and verticals.Vertical and segment strategy·       Evaluate each market vertical and understand the company’s current activity, customers, opportunities and barriers within it.·       Develop distinct strategies for each vertical and customer segment rather than applying a single marketing approach across materially different markets.·       Define the appropriate audience, value proposition, message, content, channel mix and commercial objective for each segment.·       Identify new market opportunities and recommend where the company should increase, reduce or redirect its marketing efforts.High-potential product and channel growth·       Identify key high-potential products and develop focused campaigns to accelerate their growth.·       Work closely with sales to identify suitable channels, build channel-entry plans and support adoption within each channel.·       Create channel-specific product positioning, messaging, campaigns and sales enablement materials.·       Plan and coordinate product launches, including the proposition, launch schedule, content, sales support and post-launch review.Sales alignment and cross-functional leadership·       Maintain close communication and strategic alignment with sales teams, leadership, product and operational teams.·       Translate sales feedback, customer objections and market intelligence into useful marketing action.·       Support lead generation and agree clear processes with sales for lead ownership, quality, follow-up and conversion.·       Build effective relationships across the US and international teams through regular meetings, planning sessions and periodic in-person collaboration.Digital marketing, content and brand·       Manage social media strategy and execution, including the content calendar, posts, campaigns and performance review.·       Oversee website SEO and develop website-led campaigns designed to improve visibility, engagement and conversion.·       Coordinate content across social media, websites, email, product launches and sales materials.·       Maintain consistent and accurate brand positioning across markets, channels, partners and public communications.·       Manage the development of marketing assets, including photography, video, brochures, presentations and other sales collateral.Events and partnerships·       Develop an event strategy based on target audience, strategic relevance and expected commercial value.·       Plan pre-event promotion, on-site activity, sales coordination and post-event follow-up.·       Support distributor, installer and partner marketing where it advances the wider channel or vertical strategy.·       Manage relevant agencies, contractors, creators and external partners, including scope, quality, deadlines and budget.Measurement and continuous improvement·       Establish meaningful KPIs for campaigns, products, channels, events and verticals before activity begins.·       Measure actual performance against the original strategy, objectives and budget.·       Identify gaps between strategy and execution, explain why they occurred and recommend corrective action.·       Provide concise reporting to leadership with results, commercial insights, risks and clear recommendations.·       Use customer feedback, sales input and performance data to refine plans continuously.Candidate profileWe are looking for someone who combines strategic judgement with the willingness and ability to execute. The right person should be comfortable moving between leadership discussions, market analysis, campaign planning and hands-on delivery.·       Demonstrable experience in a marketing management, product marketing or commercially focused marketing role.·       Strong strategic thinking, planning, budgeting and project-management skills.·       A record of developing differentiated strategies for multiple products, audiences, markets or customer segments.·       Commercial awareness and the ability to connect marketing activity to sales channels, revenue opportunities and customer adoption.·       Experience managing social media, content, websites, SEO and integrated campaigns.·       Strong analytical skills, including defining KPIs, interpreting performance and changing course when evidence requires it.·       Clear written and verbal communication, with confidence working directly with leadership and sales teams.·       Ability to understand technically differentiated products and communicate their advantages credibly.·       Strong ownership, sound judgement and the ability to manage competing priorities without losing strategic focus.Working arrangements and travelAccommodate US working hours, with flexibility to collaborate effectively across leadership, sales and operational teams.The role requires the ability and willingness to travel within the US periodically for strategic meetings, planning sessions, events, and team-building activities. Candidates must be eligible for visa-free or streamlined US entry (e.g., ESTA/Visa Waiver Program) or hold a valid US visa, and be able to secure any required travel authorization in a timely manner.Additional travel may be required for selected events, partner activity or market-development work.Measures of success·       A clear, prioritised marketing plan linked directly to company strategy and commercial objectives.·       Distinct and credible strategies for each priority vertical and customer segment.·       Stronger alignment between marketing and sales, including better channel support and follow- through.·       Focused growth across key high-potential products and channels.·       Improved visibility, engagement, lead quality and conversion from digital and event activity.·       Reliable reporting that compares results with the original strategy and leads to timely corrective action.·       Consistent brand positioning and more disciplined execution across teams, markets and channels.Equal opportunityThe company is committed to building a capable and collaborative team. Employment decisions are based on the requirements of the role, relevant experience and the candidate’s ability to contribute to the company’s objectives.