Marketing Manager
Gulfmaid · Jeddah, Makkah, Saudi Arabia
قدّم وتابع مع أبلاي إيدجAbout the RoleLead and execute Gulfmaid®’s marketing strategy to strengthen brand positioning, expand market presence, and drive revenue and profitability across Saudi Arabia and selected GCC markets. The role covers brand, product, digital, trade, B2B marketing, market research, customer engagement, and new product launches, working closely with Sales, R&D, Production, Supply Chain, Finance, and Senior Management.Key ResponsibilitiesDevelop and execute annual marketing strategies, plans, budgets, and KPIs.Lead brand, product, trade, B2B, and digital marketing initiatives.Manage product marketing across household plastics, thermoformed, injection/blow-molded, blown film, paper, and new product categories.Conduct market research and competitive intelligence to identify growth opportunities.Lead new product launches and develop effective positioning and value propositions.Manage digital presence, social media, campaigns, content, exhibitions, and trade promotions.Develop marketing materials including catalogues, brochures, presentations, and digital content.Track marketing performance, ROI, budgets, customer insights, and market trends.Collaborate closely with Sales, R&D, Production, Supply Chain, Finance, QA/QC, and Senior Management.QualificationsBachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.8–12 years of relevant marketing experience, preferably in FMCG, manufacturing, household products, plastics, or consumer products.3–5 years in a managerial marketing role.Required SkillsStrong experience in brand, product, trade, B2B/B2C, digital marketing, and new product launches.Experience in the Saudi Arabian market is strongly preferred.Proven ability to develop marketing strategies, budgets, campaigns, and measurable business results.