Marketing Manager

Company Description Naijazone Online Shopping Mall is an e-commerce platform dedicated exclusively to Nigerian-made products, showcasing the diversity and quality of local craftsmanship. The company serves both local and international customers, offering delivery to all countries. By focusing on Nigerian brands and producers, Naijazone provides a trusted marketplace where buyers can discover authentic, locally sourced goods. The organization is committed to elevating Nigerian creativity and entrepreneurship while ensuring a smooth, reliable online shopping experience for its customers.Role Description The Marketing Manager role at Naijazone Online Shopping Mall is a full-time, on-site position based in Port Harcourt. The Marketing Manager will develop and execute marketing strategies to grow brand awareness, drive traffic to the platform, and increase sales of Nigerian-made products. Daily responsibilities include planning and managing campaigns across digital and traditional channels, overseeing social media and content initiatives, coordinating promotions, and analyzing performance data to optimize marketing efforts. The role also involves collaborating with product, sales, and customer service teams to ensure consistent messaging, strong customer engagement, and effective positioning of partner brands. The Marketing Manager will be expected to stay informed about market trends, competitors, and customer preferences to support continuous improvement of marketing activities.Qualifications Demonstrated skills in marketing strategy, campaign planning, and brand management.Experience with digital marketing channels such as social media, email marketing, and online advertising.Ability to use marketing analytics tools to track performance, interpret data, and report on key metrics.Strong communication, copywriting, and content development skills for promotional materials and brand messaging.Effective project management skills, including planning, prioritization, and coordination with cross-functional teams.Proven ability to understand customer behavior, segment audiences, and tailor marketing initiatives accordingly.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Experience in e-commerce or retail marketing, ideally with locally sourced or artisanal products, is an advantage.Comfort working on-site in Port Harcourt and collaborating in a fast-paced, growth-focused environment.