Marketing Manager

Hills and Bay Real Estate is looking for an experienced and results-driven Marketing Manager to lead our marketing team, strengthen our brand, and manage our overall digital marketing strategy.Key ResponsibilitiesDevelop and execute the company's overall marketing and brand strategy.Lead and manage the Content Creator, Photographer/Videographer and other marketing resources.Have strong knowledge of the Dubai real estate market, major developers, projects and communities.Develop strategies for brand awareness and digital growth.Manage and grow our Instagram, Facebook, TikTok, YouTube and LinkedIn presence.Have strong knowledge of social media algorithms, content strategy and organic growth.Manage and continuously improve the company's website, content, user experience and online presence.Develop and implement SEO and Google marketing strategies.Manage Meta, Google and other digital advertising campaigns, focusing on quality leads and ROI.Develop content strategies for properties, projects, market updates, investment content, company branding and personal branding.Manage the company's CRM and lead management system, ensuring proper lead distribution, follow-up, status updates, data accuracy and reporting.Monitor lead performance, conversion rates, lead quality and ensure marketing-generated leads are properly managed by the sales team.Track website traffic, social media performance, campaign results and overall marketing ROI.Analyse competitors and identify new marketing opportunities and trends.Plan and execute campaigns for new launches, projects, open houses and company events.Coordinate with developers, portals, photographers, videographers and external marketing partners.Candidate RequirementsMinimum 3 years of Dubai Real Estate marketing experience.Strong knowledge of Dubai's real estate market and major developers.Proven experience managing a marketing/content team.Strong knowledge of SEO, Google, Meta Ads and social media algorithms.Experience with CRM and lead management systems.Strong analytical, creative and organisational skills.Excellent leadership and communication skills.Ability to take full ownership of the company's marketing function.This is not a lead-generation-only position. We are looking for someone who can build the Hills and Bay brand, manage our CRM and lead management, improve our digital presence, lead the marketing team and create a long-term marketing strategy for the company.