Marketing Manager

About AnagenixAnagenix is a fast-moving, innovation-led business that develops and markets premiumwhole-fruit branded ingredients for global food, beverage, nutrition and wellnessmarkets.Our brands combine science-led innovation with the appeal of the natural nutritionalvalue and provenance of whole fruit. Intellectual property, patented technologies andprotected trademarks are all a part of our business value. We help customers developdifferentiated products through compelling ingredient platforms, credible science andstrong brand stories.The RoleThe Marketing Manager will manage and grow the Anagenix brand portfolio, ensuringeach brand has clear positioning, compelling communications and high-quality executionacross global markets.Reporting to the Marketing & Science Director, the role combines strategic brandthinking with hands-on programme management. The successful candidate will be a selfstarterwho can identify opportunities, develop plans, lead initiatives and drive projectsthrough to on-time, high-quality delivery.You will work closely with Commercial, Science, Innovation, Product Development andexternal partners to turn Anagenix’s whole-fruit ingredients, patented technologies and scientific evidence into distinctive market-facing brands and programmes.Key responsibilitiesBrand Portfolio ManagementManage Anagenix’s portfolio of brands.Build on existing brand positioning and value propositions. Further developmessaging frameworks, visual identity and tone of voice for each priority brand.Ensure Anagenix brands clearly communicate whole-fruit nutrition, naturalprovenance, scientific credibility, patented technology and trademarkeddifferentiation.Maintain and implement brand guidelines across presentations, brochures, websites, packaging, samples, event materials and partner communications.Lead brand-building initiatives, including brand architecture, naming, creativedevelopment, design briefs, packaging concepts and launch programmes.Work with internal stakeholders and advisers to ensure appropriate, consistentuse of trademarks, patented technology references and other intellectualpropertyassets.Monitor competitor positioning, customer feedback and brand performance, identifying opportunities to improve market relevance and differentiationStrategic marketing and programme deliveryDevelop annual marketing plans and campaign roadmaps for brands, markets andcustomer segments.Convert business objectives into clear initiatives, budgets, action plans,milestones, owners and measurable outcomes.Lead the rollout of marketing programmes from brief to completion, coordinatinginternal teams, agencies and suppliers.Build and actively manage project timelines, critical paths and deliverables toensure projects are delivered on time, within agreed scope and to a high standard.Identify risks, dependencies and bottlenecks early; recommend solutions and keepstakeholders informed.Monitor programme performance, capture learnings and improve future campaignand launch execution.Proactively bring forward creative, innovative and commercially relevant ideas forbrand growth, customer engagement and new market opportunities.Product and commercial marketingDevelop compelling customer-facing stories for Anagenix’s branded whole-fruitingredients, including scientific evidence, product functionality, provenance,intellectual property and application potential.Translate technical, scientific and product information into clear, credible andcommercially effective marketing communications.Create sales-enablement tools, including brand presentations, ingredientbrochures, technical-commercial summaries, product sheets, applicationconcepts, customer emails, case studies and FAQs.Partner with the Commercial team to define priority categories, target customerprofiles, account opportunities and demand-generation initiatives.Support new-product and brand commercialisation from early positioningthrough launch, customer communications and post-launch review.Work closely with Science, R&D, Quality and Regulatory colleagues to ensure allexternal claims and messaging are accurate, substantiated and appropriate fortarget markets.Digital, content and campaignsLead Anagenix’s digital marketing execution across the website, LinkedIn, emailmarketing, content distribution and other relevant B2B channels.Improve website content, product and brand discovery, search visibility, customerjourneys and lead-capture pathways.Develop and manage marketing calendars covering campaigns, launches, content,trade activity, customer communications and market opportunities.Create, commission and manage high-quality content, including articles, thoughtleadershippieces, case studies, presentations, video, photography and socialmedia assets.Plan and execute targeted campaigns that generate qualified leads and supportpriority brands, products, customers and international markets.Track performance across campaigns, digital channels and content; use insights toimprove engagement, conversion and marketing return on investment.Trade marketing and market intelligencePlan and deliver Anagenix participation in key trade shows, customer events,webinars, conferences and industry partnerships.Coordinate trade-event plans, including strategy, customer outreach, messaging,stand concepts, collateral, samples, sales tools, lead capture and follow-up.Monitor developments in functional food, beverages, nutrition, supplements,whole-fruit ingredients and consumer wellness.Track competitor activity, customer launches, market trends, scientificdevelopments and intellectual-property activity relevant to Anagenix’s brands.Translate market intelligence into practical recommendations for brandinvestment, innovation, commercial strategy and customer engagement.Requirements5+ years of marketing, brand management or product-marketingexperience, ideally in B2B ingredients, food and beverage, nutrition,nutraceuticals, consumer health or a related sector.Demonstrated experience managing brands and delivering integratedmarketing programmes from planning through execution andmeasurement.Strong capability in strategic marketing planning, project management,campaign rollout and timeline management.Proven ability to manage multiple initiatives concurrently while maintainingquality, pace and attention to detail.Experience working with scientific, technical or complex productinformation and translating it into compelling commercial propositions.Strong understanding of brand building, value proposition development,digital marketing, content marketing and B2B demand generation.Excellent written communication, presentation and stakeholdermanagementskills.Experience managing websites, CMS platforms, email marketing, LinkedIn,agency partners and marketing analytics.Commercial awareness, sound judgment and confidence working withsenior leadership and leading a team.Personal AttributesA highly proactive self-starter who takes ownership and turns ideas intoaction.Creative and innovative, with the confidence to introduce new approachesand challenge conventional thinking.A strategic thinker who can also manage detail, deadlines and executiondiscipline.Organised, resilient and comfortable working at pace in a fast-moving,growth-oriented company.Collaborative and credible with commercial, science, innovation, qualityand operational teams.High standards for brand quality, accuracy, scientific credibility andcustomer experience.Success MeasuresSuccess in this role will be measured by:Clear, consistent and differentiated management of the Anagenix brand portfolio.Effective use of Anagenix’s whole-fruit, science, patent and trademark assets incustomer-facing brand stories.Delivery of marketing plans, launches and campaigns on time, within scope and toa high standard.Growth in qualified leads, customer engagement, sales opportunities and brandadoption.Strong uptake of marketing tools and programmes by the Commercial team.Improvement in digital engagement, website performance, lead conversion andcampaign return on investment.Timely, accurate and high-quality marketing support for innovation, productcommercialisationand international-growth priorities.