Marketing Manager

Marketing ManagerLocation: BurwoodPermanent full-time roleWe're seeking an experienced Marketing Manager to lead the planning, delivery and optimisation of our Client’s marketing strategy across digital, events, partnerships and owned media channels.The OpportunityReporting to the leadership team, you will play a pivotal role in shaping organization’s marketing direction, supporting continued digital growth, expanding the national seminar program, and helping evolve the education ecosystem through emerging technologies, including AI-enabled learning and engagement initiatives.You will balance strategic leadership with hands-on execution, leading campaigns that strengthen audience engagement, support commercial objectives and enhance company's position as a leader in healthcare professional education.Key ResponsibilitiesDevelop and execute integrated marketing and communications strategies aligned with business growth objectivesLead end-to-end campaign delivery across email, social media, web, content, events and printDrive audience acquisition, engagement and retention across client's education and CPD offeringsSupport the growth of digital product ecosystem, including AI-enabled learning and engagement initiativesLead marketing activity for online learning programs, podcasts, webcasts, video, editorial and emerging education formatsManage CRM communications, marketing automation and audience segmentation strategiesMonitor, analyse and report on campaign performance, audience insights and marketing effectivenessCollaborate closely with internal teams including editorial, events, sales, production and LMS teamsManage external agencies, creative partners and suppliers as requiredMaintain a deep understanding of healthcare professional audiences and the evolving CPD landscapeAbout YouYou are a strategic marketer with strong commercial acumen and a growth mindset. You enjoy leading people, influencing stakeholders and driving results, but you're equally comfortable rolling up your sleeves and executing campaigns when needed.Essential Experience7+ years' experience in marketing, communications or digital marketingProven success developing and executing marketing strategies that deliver measurable outcomesStrong experience across digital marketing channelsHands-on experience with CRM platforms and marketing automation tools such as Active Campaign or similarStrong understanding of campaign analytics, audience insights and performance optimisationDemonstrated ability to manage multiple campaigns and projects simultaneouslyExcellent communication, stakeholder management and collaboration skillsDesired SkillsExperience in healthcare, medical education or pharmaceutical sectorsUnderstanding of the Australian healthcare professional and CPD landscapeExperience marketing events, conferences or education programsExperience working with AI-enabled platforms and leveraging LLM technologiesFamiliarity with Learning Management Systems (LMS)Knowledge of Adobe Creative CloudBenefitsOpportunity for travel for in-person events across Australia with luxurious hotel stays.Opportunity to shape the future direction of marketing and new innovations.The office kitchen is always generously stocked and the team love to get to trivia nights.Hybrid work arrangements after 6 months form start date.How To ApplyTo apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, you may share your updated resume in word format with Ranjana at rsharma@welovesalt.com.