Marketing Manager

Role Description:The Marketing Manager will be responsible for developing and executing marketing strategies, overseeing the creation of marketing materials, managing social media platforms, analyzing market trends, and working closely with the sales and communications teams to drive patient engagement. The role also involves identifying growth opportunities, building brand awareness, ensuring alignment of marketing initiatives with the hospital's mission and vision, developing and implementing marketing strategies and campaigns, overseeing digital and traditional marketing activities, and managing the hospital’s online presence and social media channels.The Marketing Manager will analyze market trends, patient behavior, and competitive activity to identify opportunities for growth and differentiation. Daily tasks involve coordinating with clinical and administrative teams to create patient-centric content, planning events and promotions, managing external agencies and vendors, and monitoring marketing performance metrics. The role also includes ensuring brand consistency, adherence to regulatory and ethical standards, and continuous improvement of patient engagement and acquisition.Qualifications:Demonstrated skills in marketing strategy development, campaign planning, and brand management.Experience with digital marketing channels, including social media management, SEO/SEM, and content marketing.Strong analytical abilities for market research, data interpretation, and performance reporting.Proficiency in marketing communications, copywriting, and basic design coordination.Excellent organizational and project management skills, with the ability to handle multiple initiatives.Strong interpersonal and communication skills to collaborate effectively with clinical teams, leadership, and external partners.Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are an advantage.Previous experience in healthcare, aesthetics, or a service-oriented industry is highly beneficial.Ability to work on-site in Riyadh, with cultural sensitivity and an understanding of the local market.Fluency in English; proficiency in Arabic is a strong asset.