Marketing Manager
YOOCHA MATCHA - Japanese Matcha Supplier · Dubai, United Arab Emirates
قدّم وتابع مع أبلاي إيدجYOOCHA MATCHA™ is a leading matcha supplier to 1,500+ cafes and specialty coffee shops across the GCC. As we continue to grow, we’re looking for an experienced Marketing Manager to lead our marketing department, develop and execute our annual marketing strategy, and drive measurable brand and business growth.Key ResponsibilitiesDevelop and lead the annual marketing strategy for both B2C and B2B, aligned with the company’s growth objectives.Lead and manage the marketing team, setting clear goals, priorities, KPIs, and deadlines, while ensuring strong collaboration and performance.Plan and oversee marketing campaigns, product launches, events, partnerships, influencer activities, CRM, and digital marketing across all channels.Drive brand awareness, customer acquisition, retention, and revenue growth by identifying new marketing opportunities and initiatives.Monitor marketing performance and budgets, analyze results, and use data to improve campaigns and allocate resources effectively.Work closely with Sales and Management to ensure marketing activities support business goals, generate opportunities, and contribute to measurable results.Continuously improve marketing processes, test new ideas, and bring fresh initiatives to help YOOCHA MATCHA grow across the GCC.Key Requirements:5–7+ years of marketing experience, with at least 2–3 years in a managerial or leadership position.Proven experience managing and developing a marketing team.Strong strategic thinking with the ability to turn business objectives into a clear annual marketing plan.Proven track record of delivering measurable business results through marketing.Experience in FMCG, F&B, hospitality, retail, or a consumer-focused brand is highly preferred.Strong understanding of both B2C and B2B marketing.Experience working across multiple marketing channels, including social media, paid advertising, CRM/email, influencers, partnerships, events, and digital marketing.Strong analytical skills and confidence working with marketing KPIs, budgets, reports, and performance data.Experience with tools such as Klaviyo, Meta Ads, Google Analytics, Canva, Miro, or similar platforms.Excellent leadership, communication, organizational, and project management skills.Ability to delegate effectively and manage multiple projects without losing focus on priorities.Creative, proactive, commercially minded, and comfortable taking ownership.Strong problem-solving skills and the ability to turn ideas into action.Fluent in English, both written and verbal.UAE marketing experience is strongly preferred.Full-time position based in Dubai Silicon Oasis.Must be based in the UAE. Immediate joiners will be prioritized.