Marketing Manager

Key ResponsibilitiesIntegrated Campaign Leadership: Spearhead the deployment of through-the-line brand activations and marketing campaigns, collaborating with internal teams (brand, field, digital, customer, finance, supply) with a focus on social media management to drive relevance, awareness, and engagement.Digital & Social Media Ownership: Own the brand’s digital presence by creating and curating a locally relevant content calendar for social channels like TikTok and Instagram; manage local social content creative agency. Foster a strong community of brand loyalists by engaging through strategic community management, ensuring a timely and with the right brand tone of voice.Partnership & Agency Management: Lead relationships with key agency partners (social, media, PR, field marketing) and source strategic influencer and brand collaborations to generate hype and maximize campaign impact.Media & Performance: Drive the media planning and investment deployment, defining KPIs and implementing a test-and-learn agenda to achieve awareness goals. Continuously track and analyse activation performance to optimize future campaigns.Strategic Sampling: Develop and oversee the brand's sampling plans in line with the ‘perfect city’ approach, managing the budget, execution, and partner relationships to effectively drive product trial.Cross-Functional Collaboration: Collaborate with the EMEA marketing team to align on digital brand-building initiatives and execute brand plans.