Marketing Manager

Marketing Manager Location: Dubai, UAE Industry: Real Estate Employment Type: Full-Time Experience: 4+ years in performance marketing, preferably in UAE/Dubai real estateAbout the RoleSRJ REAL ESTATE L.L.C is a Dubai-based real estate firm focused on property investment, advisory, and premium asset acquisition across the UAE. We are looking for an experienced and highly results-driven Marketing Manager – Performance & Lead Generation to join our real estate company in Dubai.The ideal candidate will be a hands-on digital marketing expert with a proven track record of generating high-quality leads through Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, and other digital platforms.This is not a traditional brand-marketing role. We are looking for someone who understands performance marketing, lead generation, campaign optimization, conversion funnels, tracking, analytics, and ROI — and who can personally plan, launch, manage, analyze, and scale campaigns.The successful candidate should have strong knowledge of the Dubai/UAE real estate market and understand how to generate and convert leads for property sales and investments.Key ResponsibilitiesPerformance Marketing & Lead GenerationDevelop and execute high-performing lead-generation campaigns across Meta, Google, TikTok, YouTube and other relevant platforms.Manage the complete campaign lifecycle — from strategy and audience research to campaign setup, optimization, reporting and scaling.Generate a consistent volume of high-quality property buyer and investor leads.Develop campaigns targeting different customer segments, including local buyers, international investors, HNWIs, property investors, and end users.Continuously test and optimize audiences, creatives, ad copy, landing pages, offers and campaign structures.Reduce cost per lead (CPL) while improving lead quality and conversion rates.Develop retargeting and remarketing campaigns to convert prospects who have previously interacted with the company.Identify new platforms, channels and strategies that can generate incremental leads.Meta AdvertisingExpert-level knowledge of Facebook Ads Manager and Instagram advertising.Create and manage lead-generation, conversion, traffic, retargeting and other campaign objectives.Build and optimize custom audiences, lookalike audiences, retargeting audiences and relevant segmentation.Analyze campaign performance and make data-driven decisions.Understand Meta Pixel, Conversions API and conversion tracking.Google AdvertisingExpert knowledge of Google Ads, including Search, Display, Performance Max, YouTube and remarketing campaigns.Conduct keyword research and build high-converting search campaigns.Manage bidding strategies, negative keywords, budgets, ad groups and conversion tracking.Optimize campaigns based on CPL, conversion rate, lead quality and ultimately sales.Develop campaigns targeting high-intent property buyers and investors.TikTok & Other PlatformsDevelop and manage lead-generation campaigns on TikTok Ads.Understand TikTok's advertising ecosystem, targeting and creative requirements.Identify additional platforms and digital channels that can effectively generate real estate leads.Stay up to date with new advertising technologies, platforms and performance marketing trends.Lead Tracking & AnalyticsThe candidate must understand that generating leads is only part of the job — generating quality leads that convert into sales is the ultimate objective.Creative & Content StrategyWork closely with graphic designers, videographers, photographers and content creators to develop high-performing advertising creatives.Understand what type of property videos, images, reels, testimonials, offers and ad copy generate enquiries.Develop and test multiple creative concepts rather than relying on a single advertisement.Use campaign data to identify winning creative formats and scale them.Develop landing-page and lead-form strategies that maximize conversion.Budget ManagementManage digital advertising budgets effectively and ensure efficient allocation across platforms.Monitor campaign spend and performance on a daily basis.Scale successful campaigns while quickly identifying and reducing spend on underperforming campaigns.Provide recommendations on monthly advertising budgets based on expected lead volume and business objectives.Requirements4+ years of hands-on performance/digital marketing experience.Strong experience with Meta Ads, Google Ads and TikTok Ads.Proven experience in lead generation and conversion-focused advertising.Real estate marketing experience is highly preferred, particularly Dubai/UAE real estate.Demonstrable experience managing significant digital advertising budgets.Strong understanding of conversion tracking, pixels, analytics and attribution.Experience working with CRM systems and lead-management processes.Strong analytical and numerical skills.Excellent understanding of digital advertising metrics and campaign optimization.Ability to independently set up, manage and optimize campaigns without relying entirely on an external agency.Strong understanding of customer acquisition funnels.Excellent communication and reporting skills.Ability to work in a fast-paced, target-driven environment.Key Performance Indicators (KPIs)Success in this role will be measured primarily by:Number of qualified leads generatedCost per qualified leadLead-to-appointment conversionLead-to-sale conversionCost per acquisitionRevenue generated from digital marketingReturn on advertising spend (ROAS)Overall marketing ROIWhat We OfferCompetitive salary based on experience and expertisePerformance-based incentives/bonusesOpportunity to work with a growing Dubai real estate companySignificant responsibility and ownership of digital marketing performanceDynamic and target-driven working environmentOpportunity to build and scale a high-performance lead-generation operationHow to ApplyApply directly on Linked in.