Marketing Manager

Location: Central London (hybrid, two days in office per week)Salary: £55,000 to £65,000 per annum, plus comprehensive benefits packageThe opportunityOur client is a well-backed B2B technology scale-up headquartered in London. Following sustained commercial growth, they have recently launched a new software platform aimed at enterprise customers.To support this next phase, they are looking for a Marketing Manager to take ownership of demand generation and campaign execution.This is a hands-on, commercially focused role within a small marketing team. Working closely with the Head of Marketing and sales, you’ll own multichannel campaigns, develop engaging webinars and turn commercial insights into a steady pipeline of qualified opportunities.If you enjoy rolling up your sleeves, testing new channels and seeing a clear connection between marketing activity and revenue, there’s plenty of scope to make an impact.What you will be doingDemand generation and paid campaignsPlan and deliver multi-channel lead generation campaigns across paid LinkedIn, targeted email sequences, and organic channels.Write concise briefs for external copywriters and designers to produce high-performing campaign assets and case studies.Manage and review marketing agency partnerships to ensure campaign spend delivers measurable commercial returns.Events and webinarsOwn the planning and delivery of webinars designed to engage decision-makers across target industry sectors.Coordinate logistics, branding, and promotional collateral for industry conferences and networking events.Ensure clear, proactive follow-up workflows are in place so event interest turns into sales conversations.Product messaging and sales alignmentWork with product and sales colleagues to turn feature releases and client feedback into clear, compelling market messaging.Provide sales enablement collateral and talking points that resonate with senior decision makers.Data, tracking, and optimisationOversee day-to-day campaign activity in HubSpot, managing list segmentation, lead scoring, and automated workflows.Track conversion metrics across each stage of the funnel to identify what works, what needs adjustment, and where to allocate budget.What we are looking forCore capabilitiesA strong foundation in B2B demand generation, ideally within SaaS, enterprise software, or HR technology.Previous experience in a B2B technology startup or scale-up, ideally in a hands-on, execution-focused marketing role.Practical experience managing campaigns from initial brief through to execution and performance review.Hands-on familiarity with marketing automation platforms and CRM tools.Experience organising webinars and business events, with a focus on audience attendance and post-event follow-up.Comfortable working alongside sales colleagues to align marketing outputs with commercial targets.Working approachA bias for action: someone who prefers executing, testing, and learning over lengthy theoretical planning.Pragmatic and adaptable: happy operating in a fast-paced scale-up environment where priorities can shift quickly.Analytical mindset: comfortable looking at conversion numbers and attribution data to guide your next decision.Collaborative communicator: skilled at gathering inputs from internal teams and briefing external freelancers effectively.