Marketing Manager
Ecolab · Istanbul, Türkiye
Apply & track with Apply EdgeWe are looking for a Food and Beverage - Marketing Manager to help drive business growth, strengthen customer engagement, and lead marketing initiatives across our portfolio.In this role, you will be responsible for developing and executing marketing strategies, supporting innovation efforts, and providing customer and market insights that support profitable growth. You will work closely with cross-functional and global teams to deliver impactful marketing programs and enhance the customer experience.Key ResponsibilitiesSupport sales growth, customer retention, and profitability through strategic marketing planning and execution.Monitor segment performance, market trends, and competitive activity to identify opportunities and guide business decisions.Develop deep market, customer, buyer journey, and competitive insights to identify business opportunities and growth priorities.Translate Voice of Customer (VOC), customer, and competitive insights into actionable growth strategies and business recommendations.Develop and execute short- and long-term segment growth strategies, including market research, forecasting, customer analysis, demand generation, and value communication programmes.Develop sub-segment value propositions and targeted growth programmes to address specific customer and market needs.Drive marketing initiatives, portfolio strategy, positioning, and gross margin improvement programmes to ensure profitable growth.Collaborate with regional and global teams to support innovation programmes, product launches, and go-to-market execution.Provide sales teams with marketing tools, training, competitive intelligence, and actionable insights.Partner closely with Sales and Key Account teams to accelerate strategic wins, drive value selling initiatives, and support key account growth.Lead cross-functional teams and projects to deliver strategic business outcomes.Serve as a champion of the Ecolab brand and customer experience.QualificationsBachelor's degree and 5+ years of professional experience.Strong proficiency in Microsoft Office applications.Business-to-business (B2B) marketing experience preferred.Strong ability to build relationships and influence stakeholders across complex organizations.Demonstrated leadership capabilities with experience driving strategy and execution.Strong analytical, planning, and project management skills.Ability to manage multiple priorities and work effectively in a fast-paced environment.