Marketing Manager

We are looking for a Marketing Manager to join our partner company!We are currently recruiting on behalf of our client, a well-established premium consumer brand with a strong presence across e-commerce, retail, and B2B channels.As the company enters its next stage of growth and brand development, we are seeking an experienced Marketing Manager who will take ownership of the overall marketing strategy and execution across brand, content, digital, CRM, e-commerce, and performance marketing.This is a hands-on leadership role for someone who can combine strong brand and aesthetic judgment with a data-driven mindset; building the strategy, managing agencies and partners, developing impactful content and campaigns, and measuring their commercial results.General Qualifications:Minimum 5 years of experience in marketing, including hands-on experience within D2C and/or e-commerce environmentsStrong experience in brand management, digital marketing, content strategy, and integrated campaign managementHands-on experience with CRM and marketing automation platforms, preferably including the setup and management of customer journeys and automated flowsAbility to interpret Google Analytics 4, Google Ads, and Meta Ads data and confidently work with metrics such as ROAS, conversion rate, customer acquisition cost, average order value, and customer lifetime valueGood understanding of SEO principles and ability to effectively manage agencies or external specialistsProven experience in agency management, including briefing, content planning, quality control, feedback, and performance evaluationStrong aesthetic judgment and ability to assess whether visual and creative outputs are aligned with brand positioningExcellent written communication skills in Turkish and good command of EnglishExperience in premium consumer products, food, cosmetics, lifestyle, or similar brand-driven categories is highly preferredExperience in influencer marketing, content production, and social media growth is considered an advantageExperience in export marketing, B2B marketing, or corporate gifting is a plusPrevious team management experience is preferredAbility to work independently, take ownership, and operate effectively within a fast-moving and entrepreneurial environmentFlexibility to travel periodically for production, content, events, and other marketing activitiesJob Description:Develop and execute the overall marketing strategy across brand, digital, content, CRM, e-commerce, and offline channelsBuild and manage the annual marketing and campaign calendar, including seasonal campaigns, product launches, special occasions, and brand initiativesManage content and social media agencies end-to-end, including briefing, planning, quality control, revisions, and performance evaluationDevelop content strategies across Instagram, LinkedIn, YouTube, and other relevant channels while ensuring consistent brand storytellingTake an active role in content development and production, contributing creative ideas and overseeing photo, video, and design projectsManage influencer partnerships and collaborations, from selection and briefing to execution and performance measurementBuild and optimize CRM, e-mail, and SMS journeys including welcome, abandoned cart, post-purchase, repurchase, VIP, and customer retention flowsDevelop initiatives to improve customer retention, repeat purchase rates, average order value, and customer lifetime valueOversee website content, product and category pages, campaign landing pages, SEO activities, and conversion optimization initiativesWork closely with the digital growth team to oversee Google Ads and Meta campaigns, determine budget allocation, and evaluate performancePlan and manage the annual marketing budget and regularly report on marketing investment, sales contribution, ROAS, and channel performanceEnsure consistent brand identity and communication across digital channels, marketplaces, packaging, printed materials, presentations, and physical touchpointsLead the marketing side of new product launches, including positioning, messaging, visual direction, content development, and launch planningCoordinate PR activities, brand collaborations, events, trade fairs, and relevant communication projectsSupport international growth through localized marketing materials and brand communication for priority export marketsCollaborate closely with e-commerce, sales, export, retail, and other internal teams to ensure marketing activities effectively support commercial objectivesMonitor marketing performance and customer data, translating insights into clear recommendations and actionable growth initiatives