Marketing Manager

Marketing ManagerAbout Vibes EventsVibes Events is an Abu Dhabi-based events and experiential staffing company delivering large-scale programmes across the UAE and the region. We work with some of the most prestigious government entities, exhibitions, and brands in the market. This is an exciting opportunity to shape the marketing function of a growing company from the ground up, with full ownership of strategy, brand, and execution.About the RoleVibes Events is looking for a driven, self-starting Marketing Manager who takes initiative and runs with projects from concept to execution. You’ll bring strong management skills alongside genuine excellence in social media, content creation, PowerPoint, SEO optimisation and community management, using them to lead the company’s marketing and brand strategy. Based in Abu Dhabi and reporting to the Chief Commercial Officer, you will own the full marketing function, from lead generation and digital campaigns to brand management and content strategy. This is a senior individual contributor and people manager role, working closely with the Commercial, and Business Development teams to generate qualified leads, strengthen Vibes’ market positioning, and support revenue growth across the events and experiential staffing industry.Location: Abu Dhabi, UAEReporting To: Chief Commercial OfficerDirect Reports: Social Media Content Creator (and external agencies where applicable)Working Hours: Monday to Saturday, 9:00 AM – 6:00 PM (alternate Saturdays off); Flexibility required for occasional evenings and weekends to support during events and campaignsWhat You'll DoMarketing Strategy, Brand & Lead GenerationDevelop and execute a comprehensive marketing strategy aligned with the company’s commercial and revenue objectives, translating business goals into annual and quarterly marketing plansDevelop and maintain a strong, consistent brand identity across all touchpoints — overseeing tone of voice, visual identity, corporate materials, company profiles, and case studiesDesign and implement lead generation campaigns supporting the CPT and Business Development teams; drive inbound and outbound marketing efforts through digital campaigns, email, content, and event marketingPlan and manage the marketing budget, ensuring effective resource allocation and cost efficiency across all initiativesDigital, Content & Campaign ManagementManage and optimise the company’s digital presence including website, social media platforms, SEO, SEM, and paid media; ensure consistent and engaging online content and storytellingDevelop and implement a content strategy that supports brand positioning, lead generation, and client engagement — overseeing social media content, blogs, event showcases, case studies, and video productionPlan and execute integrated cross-channel campaigns including product/service launches, event promotions, and brand campaigns across digital, email, PR, and partnership channelsCommercial Support, Performance & People ManagementWork closely with the CPT and Business Development teams to provide lead generation campaigns, client-specific marketing assets, and support for pitches and proposals; align campaigns with the sales pipeline and target sectorsTrack and report on key marketing metrics — including lead generation, campaign ROI, website and social analytics — and provide regular performance insights to the CCO and commercial teamLead and develop the Social Media Content Creator and manage relationships with creative agencies, digital marketing agencies, and media partners to ensure quality, timeliness, and cost efficiencyWhat We Are Looking ForBachelor’s degree in Marketing, Business Administration, Communications, or a related field5–8 years of experience in marketing roles, with 2–3 years in a managerial position; experience in the events, experiential, or staffing industry is highly preferredProven ability to develop and execute marketing strategies and manage integrated digital campaigns across multiple channelsStrong understanding of digital marketing channels and tools, including SEO, SEM, paid media, CRM systems, marketing automation platforms, and analytics toolsCreative mindset with excellent communication, storytelling, and project management skills; ability to manage multiple campaigns and priorities in a fast-paced environmentOutstanding written and spoken English communication skills are required