Marketing Manager
Keegan Adams Recruitment · Sydney, New South Wales, Australia
Apply & track with Apply EdgeWe’re looking for a hands-on Marketing Manager to join a fast-growing fintech transforming the way funds and investment managers operate.This is a standalone marketing role reporting directly to the Co-founder and CEO, offering significant ownership and visibility across the business. You’ll work closely with the founders, sales and wider leadership team to shape the marketing strategy while remaining hands-on with execution.Content will be at the heart of the role. You’ll own the content pipeline from end to end, turning complex products, industry developments and client insights into clear and engaging content for an institutional audience. You’ll also lead campaigns, manage external agencies, develop sales collateral, oversee digital channels and support product launches and events.It’s an opportunity for an ambitious marketer to take on considerably more scope than they might have in a larger organisation, with direct exposure to the founders and a genuine pathway to Head of Marketing as the function grows.What you’ll be doing:Work directly with the CEO, founders and sales leadership to shape the marketing strategyOwn and execute the marketing plan, setting priorities based on commercial impactDevelop thought leadership, educational content, industry insights, research, product content and social campaignsBuild sales collateral including pitch decks, case studies, one-pagers and client presentationsManage external agencies across SEO, AEO and paid searchOwn the company’s LinkedIn presence and support executive thought leadershipLead marketing communications for product launchesOversee website content, email campaigns and nurture journeysDevelop events and client forums for the private markets communityTrack performance across pipeline contribution, campaigns, content and searchUse AI and automation to improve the quality and scale of marketing outputWhat we’re looking for:3+ years’ experience in B2B marketingExperience within financial services, fintech or another complex/regulated B2B environmentIdeally, exposure to investments, funds management, private markets, asset management or fund administrationStrong content skills and the ability to turn complex subject matter into clear, credible communicationsExperience marketing to institutional or enterprise audiences with longer, more complex sales cyclesA commercial mindset with an understanding of how marketing contributes to pipeline and revenueComfortable working autonomously as a standalone marketer and taking ideas from concept through to deliveryConfident using AI tools to improve content development and marketing efficiencyExperience managing agencies, running B2B events or working specifically within private markets would be highly regarded.If you’re a hands-on marketer looking for greater ownership, direct exposure to senior leadership and the opportunity to shape a growing marketing function, we’d love to hear from you. Apply now to find out more.