Marketing Manager

Key Responsibilities1. Marketing & BrandingDevelop and execute marketing strategies aligned with business objectives.

• Manage overall brand positioning and ensure consistency across digital and offline platforms.
• Coordinate with creative, digital, PR, media, and marketing agencies.
• Plan and execute campaigns, launches, and brand initiatives.2. Lead GenerationDevelop strategies to generate qualified leads for the Sales team.
• Coordinate Meta, Google, LinkedIn, and other digital campaigns.
• Monitor CPL, lead quality, conversions, and campaign ROI.
• Explore new lead-generation channels, partnerships, and collaborations.3. Marketing CollateralsTake ownership of all marketing collaterals and ensure they are always updated and readily available.
• Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.
• Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.4. Website & SEOManage and coordinate the company's website with external agencies.
• Ensure website content, project pages, images, portfolios, and information are updated.
• Coordinate website improvements, landing pages, and lead-generation initiatives.
• Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.5. Events & ExhibitionsPlan and manage CREDAI, expos, exhibitions, and industry events.
• Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
• Manage pre-event, event-day, and post-event marketing activities.
• Track leads and ROI generated through events.6. Agency & Vendor ManagementManage marketing, creative, digital, SEO, website, PR, production, and event agencies.
• Coordinate with designers, photographers, videographers, printers, influencers, and other vendors.
• Ensure timely delivery of all marketing requirements.7. Social Media & ContentCoordinate Instagram, LinkedIn, and other social media activities.
• Plan content calendars and coordinate reels, project photography, testimonials, walkthrough videos, and brand films.
• Ensure all content reflects the company's premium positioning.8. Planning & ReportingPrepare monthly and quarterly marketing plans.
• Maintain marketing and campaign trackers.
• Monitor marketing budgets and spends.
• Prepare MIS covering leads, campaigns, website, SEO, social media, events, and ROI.
• Present marketing performance and plans to senior management.Need to work with Luxelan and sister concern company