Marketing Manager

About the RoleWe are looking for an experienced, creative and commercially minded Marketing Manager to lead the marketing activities of our automotive business in the Netherlands.The Marketing Manager will be responsible for developing and executing local marketing strategies, strengthening brand awareness, generating qualified leads and supporting the overall sales performance of our dealerships.This role requires close cooperation with the sales, aftersales and management teams, as well as coordination with the international headquarters.Key ResponsibilitiesMarketing Strategy & PlanningDevelop and implement local marketing strategies in line with the company's overall business objectives and brand positioning.Create annual and monthly marketing plans and manage marketing budgets.Develop campaigns to increase brand awareness, customer engagement and vehicle sales.Monitor market trends, competitors and customer behavior in the Dutch automotive market.Campaign ManagementPlan and execute online and offline marketing campaigns.Manage campaigns across digital channels, including social media, search engines, websites, email and other relevant platforms.Organize local events, product launches, test-drive events and promotional activities.Coordinate marketing materials, promotional content and showroom activities.Digital Marketing & Lead GenerationDevelop strategies to generate qualified leads and support showroom sales.Monitor website traffic, digital campaigns, lead generation and conversion performance.Manage and optimize social media channels and digital content.Work with external agencies and marketing partners when required.Brand ManagementEnsure consistent implementation of brand guidelines across all marketing activities.Maintain a strong and professional brand image in the Dutch market.Ensure marketing materials and communications are aligned with company and brand standards.Performance AnalysisTrack and analyze marketing KPIs, campaign performance and ROI.Prepare regular marketing reports and provide recommendations for improvement.Continuously optimize marketing activities based on data and customer insights.Cross-functional CooperationWork closely with Sales, Aftersales, Customer Service and Management.Support the sales team with campaigns, leads and promotional activities.Coordinate with the international headquarters and translate global marketing strategies into effective local activities.RequirementsMinimum 5 years of experience in marketing, preferably within the automotive, retail or consumer industry.Experience in digital marketing, social media , lead generation and event.Strong understanding of the Dutch market and consumer behavior.Experience in campaign planning, budget management and performance analysis.Strong project management and organizational skills.Excellent communication and interpersonal skills.Commercial mindset with a strong focus on results.Fluent in English and Chinese. Dutch language skills are a strong plus.Experience working in an international or Chinese company is preferred.Proficiency in Microsoft Office and relevant marketing tools/platforms.What We OfferCompetitive salary and performance-based bonus.An important role in a growing automotive business in the Netherlands.Opportunity to build and develop the local marketing strategy and brand presence.International and dynamic working environment.Professional development and training opportunities.Close cooperation with an international management team.