Marketing Manager

About UsSince entering the photovoltaic (PV) industry in 2006, Tongwei has grown into a fully integrated PV enterprise covering the entire industry value chain—from high-purity polysilicon and wafers to high-efficiency solar cells and PV modules, as well as PV power plant operations. Tongwei is also the first PV company to be ranked among the Fortune Global 500.Position SummaryWe are looking for a Marketing Manager to support the Overseas Marketing Director in driving marketing activities across Germany and the broader European market.The role will be responsible for market intelligence, localized marketing execution, brand communication, industry events, and sales enablement. You will work closely with the sales, product, and HQ marketing teams to strengthen our market presence, identify market opportunities, and support business growth in Europe.Key Responsibilities1. Market Intelligence & InsightsMonitor the German and European PV markets, including market trends, competitors, products, policies, and customer needs.Collect and analyze market intelligence and provide regular insights and reports to support business and marketing decisions.Maintain close contact with customers, partners, industry associations, media, and other local stakeholders to gather frontline market feedback.2. Marketing & Brand ExecutionSupport the localization and execution of global marketing and brand strategies in Germany and Europe.Plan and execute local marketing campaigns, product launches, industry events, exhibitions, and customer activities.Develop and coordinate marketing materials and content for local markets, ensuring consistent brand communication.Monitor brand visibility and market response, and continuously optimize marketing activities based on results.3. Sales & Business SupportWork closely with the sales team to develop marketing initiatives that support lead generation, customer engagement, and business development.Provide sales teams with relevant market insights, product information, presentations, and other marketing materials.Identify potential marketing opportunities and partnerships that can strengthen customer relationships and market presence.4. Cross-functional CollaborationCoordinate closely with the Overseas Marketing Director, HQ Marketing, Product, Sales, and other relevant teams.Support cross-regional marketing projects and ensure effective communication between HQ and local teams.Support the management of the company's brand reputation and promptly identify and escalate potential brand or communication risks.Qualifications3+ years of marketing experience, preferably in the photovoltaic or renewable energy industry.Proven experience in the German or European market, with a good understanding of the local PV industry, market dynamics, and business environment.Experience in B2B marketing, brand communication, market research, exhibitions, events, or sales enablement.Strong understanding of the PV industry, products, competitors, and market trends is highly preferred.Native-level Mandarin Chinese, with fluent German and English and strong business communication and writing skills.Strong market analysis, communication, project management, and stakeholder management skills.Ability to work independently, manage multiple projects, and collaborate effectively across different cultures and functions.Proactive, hands-on, and results-oriented, with the ability to work effectively in a fast-paced international environment.Based in Frankfurt and legally authorized to work in Germany.Willingness to travel within Germany and Europe, with occasional travel to China.Pay range and compensation packageCompetitive salary package.Performance-based bonuses.Opportunities for professional development and career advancement within a growing company.Equal Opportunity StatementWe are committed to creating a diverse and inclusive workplace. We encourage applications from all qualified individuals, regardless of race, gender, age, sexual orientation, disability, or any other characteristic protected by law.