Marketing Manager

Marketing Manager, TBO Platinum Collection and Preferred Partnerships, Global Supply Preferably based in Dublin , IrelandAbout The RoleTBO is elevating its presence in the luxury travel space worldwide, anchored by two flagship propositions: TBO Platinum Collection, our curated portfolio of premium and luxury hotel and travel products, and our Preferred Partnerships network of high-value hoteliers, DMCs and industry allies. We are looking for a senior marketing professional to lead global marketing and PR strategy with a clear mandate: position the Platinum Collection and Preferred Partnerships as the face of TBO's luxury ambitions worldwide, build TBO's stature among premium travel media and industry decision-makers across every key region, and establish Marketing as a strategic partner to the commercial organization not an execution arm.This is a brand-building and reputation-building mandate as much as a marketing one: the person in this role will shape how the luxury travel trade perceives TBO Platinum across every market in which it operates.Key ResponsibilitiesLuxury Positioning: TBO Platinum Collection & Preferred PartnershipsOwn the go-to-market narrative for the Platinum Collection, ensuring it is presented with the tone, visual standard and storytelling expected in luxury travel.Create and lead campaigns that elevate Preferred Partnerships as a mark of exclusivity, quality and mutual value for both partners and trade buyers.Build a consistent "luxury layer" across all global marketing so the Platinum Collection and Preferred Partnerships are instantly recognizable and distinct from TBO's mainstream offering, market to market.Partner with commercial and partnership teams to identify which hotels, DMCs and brands should be showcased, and shape co-marketing opportunities with them.Create dedicated collateral (microsites, brochures, partner kits, video) with the in-house design team that reflect a premium brand experience.Global Marketing StrategyDevelop and continuously evolve the global marketing strategy, aligned with commercial objectives and with luxury/premium growth as a core pillar.Identify growth opportunities across global markets, with particular focus on high-value and luxury travel segments.Build annual and quarterly global marketing roadmaps, tailored to regional nuances where needed.Recommend marketing priorities based on business needs and market trends.Translate commercial objectives into impactful marketing initiatives.Public Relations & Market VisibilityDevelop and execute a global PR strategy, with a dedicated stream targeting luxury and premium travel media in each key region in close coordination with Central MarketingBuild relationships with travel media, journalists, industry associations, and key partners including titles and influencers that cover luxury travel specifically.Identify opportunities to increase TBO's visibility across global markets, with the Platinum Collection as a recurring PR anchor.Prepare press releases, media announcements and external communications in close coordination with Central MarketingEnsure TBO maintains a consistent and recognisable market presence, particularly within luxury and premium trade circles.Identify speaking opportunities, interviews and industry collaborations at luxury travel forums and events.Thought Leadership & Content StrategyDevelop initiatives that position TBO and the Platinum Collection specifically as a thought leader within the luxury travel industry, including:Executive interviewsPodcastsIndustry webinarsPanel discussionsCustomer and partner success stories (Preferred Partnerships spotlights)Expert articles and market insightsVideo contentIndustry reportsMarketing InnovationContinuously identify new opportunities to improve marketing effectiveness through:AI tools and automationModern content formats and digital engagement