Marketing Manager

MARKETING MANAGERLarge National San Antonio based company is adding to their team. Company is very people centric with pride in the development of the team as well as internal promotions. Company believes strongly in providing challenge and opportunity while really maintaining work/life balance. Company has single digit turnover rate – they foster a place where people enjoy going to work!The Marketing Manager is responsible for developing and executing integrated marketing strategies that support the growth and business objectives of assigned product lines and business units. This role partners closely with sales, operations, product management, and executive leadership to develop marketing plans, manage campaigns, oversee budgets, coordinate agency partners, and execute programs that increase brand awareness, generate demand, and strengthen customer relationships.This manager will be able to leverage modern marketing technologies, analytics, and emerging AI-enabled tools to improve campaign effectiveness, operational efficiency, and customer engagement.Essential FunctionsDevelop and execute annual marketing plans, promotional strategies, and campaign calendars that support assigned business units and organizational objectives.Partner with internal stakeholders, including business leaders, sales teams, and subject matter experts, to identify marketing opportunities and develop integrated marketing campaigns.Manage multi-channel marketing initiatives across digital, social media, email, advertising, events, public relations, and traditional marketing channels.Develop marketing briefs and oversee the creation of advertising, promotional materials, digital assets, sales collateral, videos, photography, and other marketing content.Manage relationships with advertising agencies, creative partners, and external suppliers.Develop and manage annual marketing budgets and monitor expenditures.Monitor campaign performance, website traffic, digital analytics, and key performance indicators to measure effectiveness and identify opportunities for continuous improvement.Evaluate and utilize marketing technologies, automation platforms, analytics tools, and AI-enabled solutions to improve marketing efficiency, enhance customer engagement, optimize campaign performance, and support data-driven decision making.Support photo and video production, content development, and brand storytelling efforts that strengthen customer engagement.QualificationsBachelor's degreeMinimum of eight (8) years of progressively responsible B2B marketing experience.Strong knowledge of integrated B2B marketing strategy, branding, campaign planning, demand generation, and customer engagement.Working knowledge of digital marketing, social media, content marketing, SEO/SEM, email marketing, marketing automation, and emerging marketing technologies.Experience developing and executing strategic marketing plans while managing multiple campaigns simultaneously.Strong understanding of marketing analytics, campaign measurement, website performance metrics, customer insights, and data-driven decision making.Ability to develop, manage, and monitor marketing budgets while maximizing return on investment.Familiarity with content strategy, community engagement, and social media best practices across major platforms.Proficiency with CRM systems, marketing automation platforms, analytics software, content management systems, and creative applications such as Adobe Creative Suite or Canva.