Marketing Manager
Zimaya Properties · Dubai, Dubai, United Arab Emirates
Apply & track with Apply EdgeThis role will be responsible for driving brand positioning, project launches, lead generation, and sales enablement across all marketing channels, ensuring strong market presence and measurable business growth.Key Responsibilities1. Marketing Strategy & LeadershipDevelop and execute the overall marketing strategy for Zimaya Development in line with business and sales objectivesLead, manage, and mentor the in-house marketing team and external agenciesWork closely with senior leadership, sales, and project teams to align marketing initiatives with project timelinesEstablish KPIs, performance benchmarks, and reporting frameworks2. Brand Management & PositioningOwn and enhance Zimaya Development’s brand identity across all platforms and touchpointsEnsure consistency in branding, messaging, and visual identity across digital, print, and on-ground marketingPosition Zimaya Development as a trusted and premium real estate developer in the UAE marketOversee corporate communications, PR activities, and brand reputation management3. Project Launches & Campaign ManagementPlan and execute end-to-end marketing for project launches, including teasers, launch campaigns, and post-launch supportCoordinate with sales teams to deliver high-quality leads and marketing collateralManage launch events, roadshows, exhibitions, and broker engagement campaignsEnsure timely delivery of all launch materials such as brochures, presentations, hoardings, and digital assets4. Digital Marketing & Lead GenerationOversee performance marketing across digital platforms including Google, Meta, LinkedIn, and property portalsDrive lead generation, conversion optimization, and CRM integrationMonitor and analyze campaign performance to maximize ROI and lead qualityStay updated on digital trends, prop-tech tools, and real estate marketing innovations5. Content, Creative & Media ManagementLead content strategy including website content, social media, video, CGI, and storytelling for projectsOversee creative direction for all marketing materials, ensuring premium quality and brand alignmentManage relationships with creative agencies, videographers, media houses, and production vendorsApprove all creative assets before release6. Budgeting & Vendor ManagementPrepare and manage the annual marketing budget with strong cost control and ROI focusNegotiate and manage contracts with agencies, portals, media partners, and suppliersTrack and report marketing spend against performance outcomes7. Market Research & Competitive AnalysisConduct market research to identify buyer trends, pricing benchmarks, and competitor strategiesProvide insights to leadership on market positioning, demand forecasts, and new opportunitiesSupport feasibility studies and go-to-market strategies for upcoming projects8. Reporting, Analytics & CompliancePresent regular performance reports to senior managementEnsure compliance with UAE real estate marketing regulations and RERA guidelinesMaintain accurate records of marketing approvals, campaigns, and materialsQualifications & ExperienceBachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)8+ years of experience in real estate marketing, with at least 3–5 years in a leadership roleProven experience in project launches, developer branding, and lead generation in the UAEStrong leadership, communication, and stakeholder management skillsKey Skills & CompetenciesStrategic Planning & ExecutionReal Estate & Developer Marketing ExpertiseDigital & Performance MarketingTeam Leadership & Agency ManagementData-Driven Decision MakingWhat We OfferCompetitive salary and performance-based incentivesOpportunity to build and lead the marketing function of a growing developerHigh-impact role with direct visibility to senior leadershipDynamic and collaborative work environment