Marketing Manager

We're Hiring: Marketing Manager (Digital Marketing Team Lead)Location: Rohini, New Delhi, India (On-site Preferred)Company: BS EduWorld

Employment Type: Full-TimeLead the Marketing Growth of a Global Education BrandBS EduWorld is expanding globally, and we're looking for an experienced Marketing Manager who can build, lead, and scale our complete marketing ecosystem.This is not a specialist role—we're looking for a marketing leader who understands strategy, execution, team management, and growth across multiple digital channels.If you're passionate about education, branding, lead generation, and performance marketing, we'd love to connect with you.About BS EduWorldBS EduWorld works with international universities and educational institutions to offer globally recognized academic programs, professional certifications, and honorary recognition programs to professionals, entrepreneurs, educators, and leaders across multiple countries.We are building a global education brand and need someone who can drive marketing growth across India, Europe, the UK, GCC, Southeast Asia, and other international markets.Your RoleAs Marketing Manager, you will own the end-to-end marketing strategy and lead a team responsible for brand awareness, organic growth, paid advertising, website performance, and content marketing.You will work directly with the leadership team to generate high-quality leads and build BS EduWorld's global digital presence.

Key Responsibilities

Marketing Strategy & LeadershipDevelop and execute an integrated digital marketing strategy.Lead and mentor the complete marketing team.Define monthly marketing goals, KPIs, and growth targets.Coordinate with design, content, sales, and business development teams.Build marketing funnels for domestic and international audiences.Performance Marketing (Meta & Google Ads)Plan, launch, and optimize Meta Ads campaigns.Manage Google Search, Display, YouTube, and Performance Max campaigns.Improve CPL, ROAS, CTR, and conversion rates.Conduct audience research, A/B testing, retargeting, and funnel optimization.Manage marketing budgets efficiently.SEO & Organic GrowthBuild and execute complete SEO strategies.Perform keyword research and competitor analysis.Optimize on-page, technical, and off-page SEO.Improve website rankings and organic traffic.Monitor Google Search Console and Google Analytics.Content Marketing & BloggingCreate content strategies for blogs, landing pages, email campaigns, and website content.Plan SEO-friendly blog calendars.Write or supervise high-quality educational and marketing content.Ensure content aligns with brand voice and conversion goals.Social Media MarketingBuild content calendars across LinkedIn, Instagram, Facebook, YouTube, and other platforms.Plan campaigns, reels, educational content, testimonials, and brand storytelling.Increase engagement, followers, and lead generation through social media.Website Development & OptimizationManage and improve company website performance.Coordinate website updates, landing pages, forms, and user experience.Understand WordPress or similar CMS platforms.Work with developers on technical improvements and conversion optimization.Analytics & ReportingTrack marketing dashboards and campaign performance.Analyze user behavior using Google Analytics and Meta Business Suite.Present weekly and monthly reports with actionable insights.Recommend improvements based on data.Required Skills & ExpertiseWe're looking for someone with strong hands-on knowledge in:Meta Ads (Facebook & Instagram)Google AdsSEO (Technical, On-Page & Off-Page)Google Analytics & Search ConsoleContent Writing & BloggingSocial Media MarketingEmail MarketingWebsite Management (WordPress preferred)Landing Page OptimizationLead Generation FunnelsMarketing Automation (preferred)Basic understanding of HTML/CSS is a plus.Leadership ExpectationsExperience leading a marketing team.Ability to assign tasks, review work, and improve team productivity.Strong project management and communication skills.Ability to work with designers, developers, content writers, and sales teams.Experience Required5–10+ years in Digital Marketing / Growth Marketing.Proven experience managing paid campaigns and SEO simultaneously.Experience in Education, EdTech, Consulting, or Service Industry is preferred.Demonstrated success generating qualified leads through digital channels.What We're Looking ForStrategic thinker with execution ability.Data-driven decision maker.Strong ownership mindset.Creative campaign planner.Excellent written and verbal communication skills.Ability to manage multiple projects and deadlines.Why Join BS EduWorld?Opportunity to lead marketing for an international education brand.Work on global campaigns targeting multiple countries.High ownership and leadership exposure.Competetive SalaryCareer growth into Head of Marketing / Growth Leadership roles.Dynamic and fast-growing organization.How to ApplySend your CV/Resume along with your portfolio or campaign experience to businesshead@bseduworld.comSubject: Application – Marketing ManagerIf you've successfully built brands, generated quality leads, and managed high-performing marketing teams, we'd love to hear from you.