Marketing Manager

ABOUT USWe are a new breed of design agency with a new, fresh approach compared to traditional agencies. We focus on creativity and innovation to create designs for our clients that are both beautiful and functional.Our team is global with people in Singapore, Manila, and Dubai. We bring together the right mix of skillsets and work seamlessly together to service clients all over the world. We are building a team who are passionate and love to innovate through design and creative technology. Our culture fosters new ideas and inspires creativity.Our founders have a strong background in CX Consultancies and network agencies and are committed to creating a community where design thrives. We need talented UX Designers to join us in our mission and make this a reality.What You’ll DoDigital Marketingo Develop and execute a comprehensive digital marketing strategy to include SEO/SEM, email marketing, social media, and display advertising campaigns.o Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).o Identify trends and insights and optimise spend and performance based on the insights.o Collaborate with internal teams to create landing pages and optimise the user experience.o Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.o Instrument conversion points and optimise user funnels.o Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.o Manage the digital marketing budget and allocate/invest funds wisely.o Lead, motivate, and manage the digital marketing efforts to achieve set goals.Content Marketingo Integrate high-quality content creation and copywriting with SEO, SEM, social media, and email marketing initiatives.o Create compelling, brand-aligned content and copy for a variety of digital platforms, ensuring consistent voice and messaging.o Utilise SEO principles to maximise copy’s reach and visibility, optimising content for search engines and driving organic traffic.o Measure and report on the performance of digital marketing campaigns and content, utilising analytics tools to gauge success and areas for improvement.o Collaborate with design and other marketing teams to produce cohesive and innovative content that meets both marketing objectives and audience needs.o Stay up-to-date with industry trends, content marketing best practices, and advancements in digital marketing technologies.Growth Marketingo Design and implement comprehensive growth strategies to increase user acquisition, engagement, and retention.o Conduct experiments and A/B tests to optimise marketing channels and campaigns.o Analyse marketing data to identify trends, measure performance, and refine growth strategies.o Collaborate with cross-functional teams, including design, product, sales, and content, to align growth initiatives with business goals.o Manage and optimise budgets to ensure efficient allocation of resources across various marketing channels.o Develop and monitor key performance indicators (KPIs) to assess the effectiveness of growth initiatives.o Utilise customer segmentation and personalisation strategies to tailor marketing efforts to different audience segments.RequirementsWe're on the lookout for talents who:· Possess a deep understanding of leveraging digital marketing strategies for demand generation and customer conversion.· Have a robust background in managing various channels, including websites, both paid and organic search, social media advertising, and email marketing.· Are adept at utilising data analytics to extract valuable insights, distinguishing effective strategies from the less effective, and turning data into practical actions.· Thrive on innovation through testing, experimentation, and optimisation, aiming to surpass previous campaign performances.· Have collaborated closely with business development and design teams, appreciating the critical role of aligning sales with marketing efforts.· Are well-versed in GDPR, prioritising the management of user data with a focus on quality rather than quantity.Your characteristics likely include being:· Curious – a natural desire to inquire, learn, and understand more.· Analytical – a reliance on data and research to guide your decisions.· Self-motivated – independently setting and pursuing your goals with accountability.Your professional journey should demonstrate:· Experience in similar roles, showcasing a track record of success in digital marketing.· Experience working within an agency environment, whether as a freelancer, agency staff, or in an in-house position.· Significant opportunities in past roles to lead, innovate and enhance your marketing and growth strategy skills.· Proven effectiveness in generating leads and driving growth.If you’re keen on being a leader in a new and growing digital agency, please apply and send a copy of your CV.