Marketing Manager

Key Responsibilities

1. Product Strategy & Brand ManagementDevelop and implement annual and long-term product/brand strategies aligned with company objectives.Define product positioning, target customers, value proposition, and key competitive advantages.Develop annual brand plans, marketing plans, and commercial strategies.Manage the complete product lifecycle, from registration and launch through growth, maturity, and discontinuation.Identify opportunities for new products, line extensions, and portfolio expansion.2. Sales & Commercial PerformanceWork closely with the Sales team to develop customer acquisition, penetration, and product growth strategies.Identify opportunities to increase product distribution, customer coverage, and market penetration.Support the development of commercial offers and customer-specific strategies.3. Market & Competitor AnalysisMonitor competitor positioning and identify opportunities and threats.4. New Product LaunchesLead and coordinate new product launches from pre-launch preparation through commercialization.Develop launch plans, timelines, promotional strategies, sales materials, and launch targets.Coordinate with Regulatory, Medical, Supply Chain, Finance, Sales, and Principals to ensure launch readiness.Monitor launch performance and implement corrective actions to maximize product uptake.6. Pricing, Margin & ProfitabilitySupport and recommend appropriate pricing strategies, RSP/MRP, discounts, and commercial terms.Monitor product margins and profitability.7. Marketing & Digital ActivitiesPlan and manage product marketing campaigns across relevant traditional and digital channels.Coordinate product promotional materials, brochures, presentations, websites, social media, and digital campaigns.Work with external agencies and suppliers when required.Monitor campaign performance and evaluate effectiveness and ROI.Qualifications & Experience6–8 years of relevant experience in product management, marketing, or commercial roles within the pharmaceutical, medical device, healthcare, or veterinary industry.Minimum 3 years of hands-on Product Management experience is preferred.Strong understanding of the UAE healthcare/pharmaceutical market and relevant regulatory environment.Proven experience in product launches, brand management, sales growth, forecasting, pricing, and commercial planning.How to ApplyInterested candidates are invited to submit their updated CV to hr@cigalahae.com