Marketing Manager

Marketing Manager Location: Dubai, UAEEmployment Type: Full-time Reports to: General Manager Working hours: Monday - Friday 09.00 - 17.30Working arrangement: Primarily remote, with occasional in-person coffee meet-ups and the potential for office-based working. About Taggy Taggy is creating a better way to buy and sell circular fashion in the UAE. By combining technology with personal service, we’re making fashion resale simpler, more enjoyable and more accessible. We’re looking for a creative, commercially minded and highly organised Marketing Manager to lead our marketing strategy, grow brand awareness, drive customer acquisition and engagement, and bring our campaigns and brand to life across all channels. About the RoleWe’re looking for a creative, commercially minded Marketing Manager to lead and execute our marketing strategy across digital, content, paid advertising, influencers and partnerships. This is a hands-on role for someone who understands that great marketing isn't just about creating content — it's about driving measurable growth in sales, downloads, engagement and brand awareness. You’ll work closely with the wider team to develop campaigns, create compelling content, manage external partners and continuously analyse performance to understand what is working and where we can improve. Key Responsibilities Marketing Strategy Own and manage the overall marketing strategy and calendar. Develop campaigns designed to drive brand awareness, customer acquisition, sales and app downloads. Identify new opportunities, channels and trends to grow the business. Work closely with the wider team to ensure marketing activity aligns with business objectives. Paid Advertising Manage and optimise paid advertising campaigns across Google Ads and Meta (Facebook & Instagram). Monitor campaign performance, budgets, conversions and ROI. Test different audiences, creative, messaging and campaigns to continuously improve performance. Work with the content team to ensure paid creative is aligned with campaign objectives. Content & Creative Plan and coordinate regular content creation with the team. Manage photoshoots from planning through to execution, including concepts, locations, talent, shot lists and deliverables. Develop and maintain a content calendar. Ensure the brand remains consistent across all marketing channels. Identify opportunities for new and engaging content formats. Analytics & Reporting Regularly review marketing and business analytics to understand performance. Produce clear weekly/monthly marketing reports covering key KPIs, campaigns, acquisition, sales and downloads. Use data and insights to make informed decisions and adjust marketing activity. Review trends and identify areas for growth and improvement. Growth & Performance Regularly review the company’s admin panel and internal data to understand whether marketing activity is translating into sales, downloads and customer activity. Track the customer journey from campaign exposure through to conversion. Identify opportunities to improve conversion and customer acquisition. Ensure marketing decisions are based on measurable results rather than assumptions. Influencer Marketing Identify, research and manage relevant influencers and creators. Build and maintain strong relationships with influencers. Coordinate collaborations, campaigns, content and deliverables. Track influencer campaign performance and ROI. Social Media Management & Trends Own and manage our social media presence across relevant platforms. Develop and manage the social media strategy and content calendar. Ensure channels are consistently active, engaging and aligned with the overall brand and marketing strategy. Stay up to date with the latest social media trends, platform updates, viral formats, sounds, creators and emerging content styles. Identify opportunities to quickly react to relevant trends and translate them into content that is authentic to the brand. Monitor competitor activity and broader social trends to identify opportunities and inspiration. Work closely with the team to create regular, engaging and platform-specific content. Monitor comments, messages, engagement and community sentiment, ensuring the brand maintains an active and responsive presence. Review social media performance and use insights to continually improve content and engagement. Test different formats, messaging and creative approaches to understand what resonates with our audience. Partnerships Identify and develop strategic partnership opportunities. Manage relationships with existing and prospective partners. Coordinate partnership campaigns and activations. Measure the performance and commercial impact of partnerships. What We're Looking For 3+ years' experience in marketing, growth marketing or a similar role. Strong experience managing Meta and Google Ads. A strong understanding of digital marketing, customer acquisition and conversion. Comfortable working with analytics and turning data into actionable decisions. Experience working with influencers and brand partnerships. Highly organised with strong project management skills. Creative, commercially minded and proactive. Strong communication and relationship-building skills. Comfortable working in a fast-paced environment where you’ll be expected to own projects from strategy through to execution. A results-driven mindset, with a focus on measurable growth. Success in This Role Success will be measured by your ability to build and execute a strong marketing strategy that drives measurable improvements across: Sales App downloads Customer acquisition Website/app traffic Paid advertising performance and ROI Content engagement Influencer performance Partnership growth Overall brand awareness We’re looking for someone who doesn’t just report on what happened — they understand why it happened, identify what needs to change, and take action. How to apply Please share your CV, cover letter, salary expectation to hello@taggy.ae prior to the 01 October 2026