Marketing Manager

About FloossAL-AN Alkhaligia for Consumer Microfinance Company (Flooss) provides consumer microfinance solutions in Saudi Arabia and operates in the regulated financial sector under the supervision of the Saudi Central Bank (SAMA).We are building a customer-focused, technology-enabled, and well-governed organization, and we are looking for leaders who will help shape its next stage of growth.Role PurposeLead the Company's brand, marketing communications, customer acquisition, and engagement activities to grow the customer base responsibly and build trust in Flooss.The Marketing Manager will deliver marketing activities that are transparent, compliant, data-driven, and measurable against clear business outcomes.Key Responsibilities1. Brand & Marketing StrategyDevelop and execute the annual marketing strategy in alignment with the Company's business plan.Define and maintain Flooss's brand positioning, messaging, and market presence.Own the brand identity and guidelines in both Arabic and English.Ensure consistent brand application across all channels and customer touchpoints.2. Digital Acquisition & GrowthPlan and manage performance marketing across search, social media, affiliates, app stores, and other relevant channels.Manage SEO and digital partnerships to acquire qualified customers within the target Customer Acquisition Cost (CAC).Optimize the customer acquisition funnel and conversion rates in collaboration with Product, IT, and Operations.Develop partnerships with merchants, employers, and other relevant channel partners.3. CRM & Customer EngagementDesign and manage customer lifecycle and retention programs, including:Customer onboardingRepeat financingCustomer reactivationReferral programsUse customer segmentation and analytics to personalize communications and improve engagement.Manage CRM and marketing automation platforms.4. Content & CommunicationsLead the development of Arabic and English marketing content across digital and offline channels.Manage social media presence and communications.Lead public relations activities and media engagement.Develop financial literacy and responsible borrowing campaigns.Manage external marketing agencies, vendors, and marketing budgets.5. Compliance, Data & AnalyticsEnsure all advertising, promotions, and customer communications are clear, fair, accurate, and not misleading.Ensure marketing activities comply with SAMA consumer protection requirements and applicable advertising regulations.Establish a pre-approval process with Compliance and Legal for marketing communications where required.Ensure customer data used for marketing complies with personal data protection and consent requirements.Develop dashboards and reporting covering:Customer Acquisition Cost (CAC)Conversion ratesCustomer Lifetime Value (CLV)Return on Investment (ROI)Brand health and awarenessConduct market, customer, and competitor research to support business decisions.6. Leadership & Team DevelopmentLead, coach, and develop the marketing team.Set clear objectives and performance measures for the team.Manage agency performance and ensure effective utilization of external resources.Build marketing capabilities and develop national talent.Qualifications & ExperienceEducationBachelor's degree in Marketing, Business, Communications, or a related field.Master's degree or MBA is preferred.ExperienceMinimum 8 years of marketing experience.At least 3 years in a management role.Experience in financial services, fintech, or consumer finance is required.Proven experience in digital customer acquisition and growth is preferred.Technical SkillsStrong knowledge and practical experience in:Digital and performance marketingCRM and marketing automationMarketing analytics and attributionBrand managementCustomer acquisition and lifecycle marketingAgency and vendor managementMarketing budget managementSEO and digital advertisingProfessional CertificationsCIM, Google, Meta, or other relevant marketing certifications are an advantage.Market KnowledgeStrong understanding of the Saudi consumer market and customer behavior.Knowledge of the Saudi digital and financial services landscape is preferred.Regulatory & Compliance KnowledgeUnderstanding of SAMA consumer protection requirements and applicable advertising regulations.Understanding of personal data protection and marketing consent requirements.LanguagesFluent in Arabic and English, with strong written and verbal communication skills in both.