Marketing Manager

Marketing Manager – Shoption Pvt. Ltd.

Location: PuneExperience: 5–10 YearsEmployment: Full-timeIndustry: AgriTech / E-commerce / B2B & B2CAbout ShoptionShoption is building a technology-led end-to-end agriculture commerce platform, connecting farmers, retailers, brands and manufacturers.

With a strong presence across India and a growing portfolio under GBRU, we are now scaling our B2C and B2B businesses aggressively.Role OverviewWe are looking for a high-energy, entrepreneurial Marketing Manager who can own marketing end-to-end—from brand building and digital acquisition to campaigns, content, social media, performance marketing and offline activation.This is not a conventional corporate marketing role. We are looking for someone who can think strategically, execute aggressively and build a large national brand.Key ResponsibilitiesDevelop and execute annual and monthly marketing strategy for Shoption and GBRU.Build strong brand awareness and positioning across farmer, retailer and consumer segments.Own digital marketing, performance marketing, SEO, social media and content marketing.Plan and execute campaigns across Meta, Google, YouTube, WhatsApp and other digital channels.Drive customer acquisition, lead generation, conversion and repeat purchases.Develop high-impact campaigns, creatives, videos, reels, product launches and promotional communication.Work closely with the B2C, B2B, Sales and Product teams to create integrated campaigns.Plan farmer-focused and rural marketing initiatives, dealer activations, exhibitions and events.Build and manage relationships with creative agencies, media partners, influencers and marketing vendors.Track marketing ROI, CAC, ROAS, leads, conversions, engagement and revenue contribution.Use customer and sales data to continuously optimize campaigns and marketing spends.Build a strong and consistent Shoption & GBRU brand identity across all touchpoints.Lead and manage the marketing team and external partners.What We Are Looking For5–10 years of experience in Marketing / Growth / Brand / Digital Marketing.Experience in e-commerce, consumer brands, AgriTech, FMCG, D2C or marketplace businesses preferred.Strong understanding of performance marketing and brand marketing.Excellent understanding of Meta Ads, Google Ads, YouTube, SEO, CRM and WhatsApp marketing.Strong analytical and commercial mindset—you should understand marketing numbers, not just marketing creatives.Excellent communication and presentation skills.Ability to work in a fast-paced founder-led organisation.High ownership, entrepreneurial mindset and strong execution ability.Key Success MetricsBrand Growth | Customer Acquisition | Revenue | ROAS | CAC | Leads | Conversion | Repeat Purchase | Digital Reach | Marketing ROIWhy Join Shoption?You will get the opportunity to work directly on building a national AgriTech brand, with the scale and ambition to create one of India's largest agriculture commerce businesses.If you are someone who wants to build a brand—not just manage campaigns—this role is for you.