Marketing Manager

Marketing Manager — Maylaa GroupEmplyment Type: Full-timeAbout the RoleMaylaa Group is seeking an experienced Marketing Manager to develop and lead marketing activities across its brands and retail businesses. The role will focus on strengthening brand awareness, increasing store footfall, driving online and in-store sales, and building customer loyalty.The ideal candidate will combine strategic planning with practical execution and have proven experience delivering successful retail marketing campaigns.Key Responsibilities* Develop and execute annual marketing strategies, campaign calendars, and budgets aligned with business objectives.* Lead integrated campaigns across digital platforms, social media, advertising, public relations, and in-store channels.* Plan and deliver product launches, seasonal promotions, store openings, events, and retail activations.* Work closely with sales and retail operations teams to increase footfall, improve customer engagement, and support sales growth.* Oversee social media, content creation, paid advertising, website marketing, and e-commerce campaigns.* Develop customer retention initiatives, loyalty campaigns, and targeted communications using customer insights.* Manage relationships with influencers, media, creative agencies, brand partners, and mall marketing teams.* Maintain consistent brand identity across store signage, promotional materials, packaging, and digital content.* Monitor market trends, customer behaviour, and competitor activity to identify growth opportunities.* Manage marketing expenditure and measure campaign performance, including sales impact, customer acquisition, and return on investment.* Lead the marketing team and coordinate external partners to ensure timely, high-quality delivery.* Present regular performance reports and practical recommendations to management.Qualifications and Experience* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.* Minimum 5 years of marketing experience, including experience in a managerial or team leadership role.* Proven retail marketing experience is essential, preferably across multiple stores or brands.* Experience in perfumes, beauty, jewellery, fashion, or luxury retail is preferred.* Strong understanding of the UAE market, consumer behaviour, and retail trends.* Demonstrated success in digital marketing, retail promotions, events, and brand development.* Experience managing marketing budgets, agencies, and campaign performance.* Strong leadership, communication, organisation, and analytical skills.* Fluent English; Arabic is an advantage.