Marketing Manager

Carmen Perfumes is looking for a dynamic and commercially driven Marketing Manager to lead and develop our marketing function in Dubai.We are seeking a strategic marketing professional with strong expertise in 360° marketing, brand strategy, budget management, CRM, digital & offline marketing, events, and team leadership.Key ResponsibilitiesDevelop and execute the overall marketing strategy in line with business objectives and brand positioning.Lead 360° marketing activities across digital, offline, retail, CRM, events, activations, and partnerships.Develop and manage the annual marketing budget, ensuring effective allocation, cost control, and ROI.Lead digital marketing and performance campaigns, including social media, paid media, content, influencers, and e-commerce.Develop and execute CRM strategies to improve customer acquisition, engagement, retention, and loyalty.Plan and oversee events, product launches, brand activations, exhibitions, and promotional campaigns.Ensure consistent brand positioning and customer experience across all channels and branches.Lead, develop, and manage the marketing team, setting clear objectives and performance KPIs.Establish and monitor team and individual KPIs, ensuring accountability and continuous performance improvement.Conduct regular marketing audits and performance reviews, identifying gaps, opportunities, and areas for optimization.Analyze campaign performance, customer insights, market trends, and competitors to support data-driven decisions.Prepare and present monthly marketing reports, KPIs, budget utilization, and ROI analysis to senior management.Collaborate closely with Sales, Operations, E-commerce, and other departments to ensure alignment between marketing initiatives and commercial objectives.Manage external agencies, suppliers, influencers, and strategic marketing partners.Requirements7+ years of proven marketing experience, including experience in a managerial/leadership position.Strong track record in 360° marketing and strategic planning.Proven experience managing marketing budgets, KPIs, and ROI.Strong expertise in digital, offline, retail marketing, CRM, and events.Experience leading and developing marketing teams.Strong analytical, commercial, and decision-making skills.Experience in retail, perfumes, beauty, luxury, fashion, or FMCG is highly preferred.UAE/GCC market experience is a strong advantage.Excellent communication, negotiation, leadership, and project management skills.