Marketing Manager

Healthway QualiMed Hospital Santa Rosa is looking for a dynamic and results-driven Marketing Manager to lead our marketing and brand communications initiatives. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive patient acquisition, strengthen brand equity, and promote our specialized healthcare services within the community.

Key Responsibilities

Strategic Marketing Planning and ExecutionDevelop and implement annual marketing and brand strategies aligned with the hospital's overall business objectives and revenue targets.Plan and manage multi-channel marketing campaigns (digital, print, broadcast, and on-ground) to increase brand awareness and patient volume.Monitor market trends, competitor activities, and patient demographics to identify growth opportunities and emerging healthcare needs.Service Line and Digital MarketingDesign targeted promotional campaigns for core hospital service lines (e.g., specialized clinics, diagnostic services, emergency care, and wellness programs).Oversee digital marketing operations, including social media management, search engine optimization (SEO), paid digital advertising, and website content updates.Drive patient engagement through personalized communication workflows, health education content, and digital reputation management.Brand Management and Corporate CommunicationsEnsure strict adherence to brand guidelines across all internal and external communication materials.Manage public relations (PR), press releases, and media relations to build a positive community image and handle crisis communications when necessary.Oversee the production of high-quality marketing collateral, brochures, newsletters, and corporate gifts.Events, Partnerships and Community OutreachPlan and execute on-ground community health events, wellness seminars, corporate health check-ups, and hospital-sponsored programs.Cultivate strategic partnerships with local government units (LGUs), academic institutions, corporate accounts, and HMO partners.Manage hospital-wide internal engagement events and major institutional activities in collaboration with Human Resources and administrative teams.Budget and Team ManagementPrepare, manage, and monitor the annual marketing department budget to ensure optimal return on investment (ROI).Lead, mentor, and evaluate the performance of marketing staff and creative personnel.Track, analyze, and report key performance indicators (KPIs) and marketing campaign metrics to senior management on a regular basis.Qualifications and RequirementsEducation: Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field. Experience:Minimum of 5-10 years of progressive marketing experience, with at least 2 to 3 years in a managerial or supervisory capacity.Industry Background: Direct experience in hospitals, healthcare networks, pharmaceuticals, wellness centers, or healthcare-adjacent industries is strongly preferred.Skills & Competencies:Exceptional strategic planning, project management, and analytical skills.Strong proficiency in digital marketing, social media algorithms, content management, and campaign performance analytics.Excellent interpersonal, negotiation, and stakeholder management skills.Outstanding verbal and written communication skills (proficient in copywriting and public speaking).Interested candidates may send their updated CV/resume and cover letter directly to recruitment.str@healthway.com.ph with the subject line: [Position Application] Marketing Manager - [Your Last Name].For inquiries, you may contact the HR Department at (049) 303-0000 or via mobile at 0935-875-9453.